Blog

Tipping Point
What was the tipping point for the People’s Partnership victory?
Sat 29th May, 2010
Malcolm Gladwell in his book, The Tipping Point describe tipping points as "the levels at which the momentum for change becomes unstoppable.  Gladwell defines a...
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What marketers can learn from Patrick Manning
Thu 27th May, 2010|Blog, Marketing Strategy
A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the...
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Which party owns momentum going into the last week?
Mon 17th May, 2010
In the short term momentum is everything.  And with one week left for T&T elections, the short term is everything.  So who owns the momentum? ...
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Is social media a fad? 5 Statistics say no.
Fri 14th May, 2010|Blog, Digital Marketing
Social Media has overtaken porn as the #1 activity on the Web Years to reach 50 Million users-- Radio - 38 years; TV - 13...
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Marketing lesson from an Optometrist
Mon 10th May, 2010|Blog, Marketing Strategy
I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it...
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Consistency is King
Mon 26th Apr, 2010|Blog, Marketing Strategy
Which brand, Pepsi or Coca-cola, do you think is at the top of the Best Global Brand list? That's right. For the 9th year in...
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Unlike advertising, Social Media can’t save a bad product or service.
Sat 24th Apr, 2010|Blog, Digital Marketing
I'm sharing this blog from Mitch Joel, author of Six Pixels of Separation. This is so true, unlike advertising, Social Media can't save a bad...
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artofmarketing
The Art of Marketing Presentation
Fri 16th Apr, 2010|Blog, Digital Marketing
[clear] View more presentations from Pepper Advertising & Experiential Marketing.
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Will Facebook decide our next Prime Minister?
Mon 12th Apr, 2010|Blog, Digital Marketing
Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in...
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Marketing Coconuts
Sun 11th Apr, 2010|Blog, Marketing Strategy
Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors....
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Banner Advertising 101
Fri 9th Apr, 2010|Blog, Traditional Advertising
A common practice in T&T is to produce banners to advertise events.  These are normally placed on a fence on the highway, in front of...
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How can we make the pan more marketable?
Wed 7th Apr, 2010|Blog, Marketing Strategy
Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast...
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