Blog

What’s in a name? Everything
Tue 20th Jul, 2010|Blog, Marketing Strategy
Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no...
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Degree - The stick that won't let you down.
Degree – The stick that won’t let you down.
Thu 8th Jul, 2010|Blog, Traditional Advertising
So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). ...
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Positioning for T&T Local Government win
Mon 5th Jul, 2010|Blog, Marketing Strategy
How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote?  Just to remind you the last...
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companies_of_leaders
Companies of Leaders
Tue 29th Jun, 2010|Blog, Marketing Strategy
In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social...
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The Big Secret behind Social Media Marketing (that no one wants to tell you)
Mon 28th Jun, 2010|Blog, Digital Marketing
Q: What's the big secret that people won't tell you about Social Media? A: It's not free. Q: What's the second big secret people won't...
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Decision-Making
5 Ways to produce Poor Advertising and 6 ways to avoid it
Wed 23rd Jun, 2010|Ad Industry, Blog
Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...
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Everybody wants to go to heaven, but nobody wants to die.
Wed 23rd Jun, 2010|Blog, Digital Marketing
The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the...
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question_mark
What does your brand stand for?
Sat 19th Jun, 2010|Blog, Marketing Strategy, Traditional Advertising
Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...
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$1 TT bill
Every Marketing Manager’s dream…
Sun 30th May, 2010|Blog, Marketing Strategy
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838...
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Brooklyn-Bar
Pavement pubbing in T&T
Sun 30th May, 2010|Blog, Marketing Strategy
Why are young professionals choosing to stand outside common rum shops across Trinidad to bond with their friends?  Check Brooklyn Bar on a Friday afternoon...
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New Cabinet
The thrills of unboxing a brand new Prime Minister
Sun 30th May, 2010
There is a phenomenon called unboxing or unpackaging that's growing in popularity across the globe.  According to the Toronto Star, "it's increasingly popular among technophiles...
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Tipping Point
What was the tipping point for the People’s Partnership victory?
Sat 29th May, 2010
Malcolm Gladwell in his book, The Tipping Point describe tipping points as "the levels at which the momentum for change becomes unstoppable.  Gladwell defines a...
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