Blog

Permission to enter?
Mon 22nd Feb, 2010|Blog, Marketing Strategy
What do brands have permission to do?  Of course there's the functional.  KFC can sell chicken.  Some might even say only fried chicken.  So when...
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Don’t turn back on your brand
Sun 21st Feb, 2010|Blog, Marketing Strategy
This morning after Jourvert celebrations, I got stuck in a massive traffic jam.  Nothings moving and I change course a few times to try to...
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kes_uwifete_2010
Is Carnival dying?
Fri 19th Feb, 2010|Blog, Marketing Strategy
Seth Godin says no to big events. “The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for...
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Introducing Pepper-e…
Sun 7th Feb, 2010|News
No marketing budget, plan, campaign or strategy is complete without a digital component. That's why Pepper has launched its digital marketing arm, Pepper-e. Digital Marketing...
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top100
The Top 100 Social Brands of 2009
Tue 5th Jan, 2010|Blog, Digital Marketing
This post is taken from http://fuelingnewbusiness.com/ Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and...
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climb that ladder
Go ahead, climb that ladder
Sun 3rd Jan, 2010
So I encourage all the people around me to climb the accountablity ladder. Climb away in 2010 and beyond. Only you can keep you down.
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social-media
2009 Social Marketing Trends…a review
Tue 29th Dec, 2009|Blog, Digital Marketing
The power and value of social media have been rapidly increasing in 2009 . The column below by Jeremiah Owyang pretty much sums up 2009 social marketing...
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Taking an Agency kicking and screaming into Digital
Thu 24th Dec, 2009|News
About 9 months ago, I decided to take my small agency down the dark unknown digital road.  At around the same time, quite by accident,...
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Viral Video Success: Talk to the Moose
Thu 17th Dec, 2009|Blog, Digital Marketing
When you have people 'liking' and posting your ad to Facebook - it's a plus. When you have people taking the time to spoof your...
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Build Trust First, then Sell
Tue 8th Dec, 2009|Blog, Marketing Strategy
Here’s a good post from my new media guru Seth Godin.  He’s basically saying don’t try to sell the customer “on the first date”, build...
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Standing out on Times Square- American Eagle
Mon 7th Dec, 2009|Blog, Marketing Strategy
It’s hard enough to stand out in the global market place.  Can you imagine what it takes to stand out on Times Square.  If you...
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Add Sales. Add Profits. Add Ferrari
Thu 3rd Dec, 2009|Ad Industry, Blog
All of us in advertising can start looking for a new career or we could do something else.  We could change.  The old media is...
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