Blog

Mon 1st Mar, 2010Sun 9th Jun, 2013|Blog, Digital Marketing, Traditional Advertising

Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete. The purpose of the fete is to...

Tips on getting the media to cover your event

Thu 25th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Put yourself in their shoes. They get countless invitations every week to "the exciting launch of..." To you it's the most important project in your...

Permission to enter?

Mon 22nd Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

What do brands have permission to do? Of course there's the functional. KFC can sell chicken. Some might even say only fried chicken. So when...

Don’t turn back on your brand

Sun 21st Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

This morning after Jourvert celebrations, I got stuck in a massive traffic jam. Nothings moving and I change course a few times to try to...

Is Carnival dying?

Fri 19th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Seth Godin says no to big events. “The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for...

Introducing Pepper-e…

Sun 7th Feb, 2010Tue 24th Aug, 2010|News

No marketing budget, plan, campaign or strategy is complete without a digital component. That's why Pepper has launched its digital marketing arm, Pepper-e. Digital Marketing...

The Top 100 Social Brands of 2009

Tue 5th Jan, 2010Sun 9th Jun, 2013|Blog, Digital Marketing

This post is taken from http://fuelingnewbusiness.com/ Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and...