Blog

Give me a Harry Potter and a Barbecue Pit

Tue 20th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...

Ad Inspiration

Mon 19th Oct, 2009Sun 9th Jun, 2013|Blog, Traditional Advertising

I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came...

Sponsorship: Venky’s 20/20 vision

Sun 18th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League 20/20...

Experiential Marketing: What would we do differently if we charged admission?

Fri 16th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...

Subliminal Messages in Everyday Life

Thu 15th Oct, 2009Wed 18th Aug, 2010

Talented practician of "psychology, misdirection, ambiguity, deception and suggestion," Derren Brown, uses the power of subliminal messaging on two unsuspecting ad agency designers. (more…)

Life without press, radio and TV?

Thu 15th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

What if we woke up one morning to find that traditional media was no longer available? What would brand managers do? Well for starters they...

Brand Management: Does the menu matter?

Wed 14th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

The thing about menu cards in Trinidad… Went to lunch today at Aura on the Boulevard. Lovely greeting at entrance. Kind of empty, but it’s...

Michael Jackson and his logo :)

Tue 13th Oct, 2009Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Until today, I have been very tight lipped as far as blogging is concerned. However, since we're talking about the "King of Pop" (and some...

Simon Pegg succumbs to the power of suggestion

Tue 13th Oct, 2009Wed 18th Aug, 2010

Derren Brown, a talented practician of "psychology, misdirection, ambiguity, deception and suggestion" replaces the birthday wishlist in the head of actor, producer and stand-up comedian...