Blog

All Staff are Marketing Staff
Fri 25th Sep, 2009|Blog, Marketing Strategy
In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...
Read More »
pizza_hut_facebook_app
Digital is More Better?
Tue 22nd Sep, 2009|Blog, Digital Marketing
The big, fast moving trend involves the latest technology boom. Print newspapers are slowly dying out, and are fastly being replaced by online publications (in...
Read More »
megaphone
How to be a Good Client – From an Agency’s POV
Fri 18th Sep, 2009|Ad Industry, Blog
A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...
Read More »
barber-pole
Consistency in Branding: You always know what you get
Fri 18th Sep, 2009|Blog, Marketing Strategy
I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...
Read More »
5 Golden Rules of Billboarding
Thu 17th Sep, 2009|Blog, Traditional Advertising
Say after me…”A billboard is not a larger version of your press ad.” So here’s 5 rules for a good billboard or banner: 1. Communicate...
Read More »
Think-Different
What do you do differently?
Mon 15th Jun, 2009|Blog, Marketing Strategy
I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your...
Read More »
billboard
Anti-Social Media
Mon 13th Apr, 2009|Blog, Digital Marketing
With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times...
Read More »
Brand Management lessons from the Church
Sun 12th Apr, 2009|Blog, Marketing Strategy
On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second...
Read More »
Make it Better: Word of Mouth Marketing
Tue 10th Mar, 2009|Blog, Marketing Strategy
No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the...
Read More »
chaguanas_fruit_vendor
Make it Better: Have a banana on us…
Fri 27th Feb, 2009|Blog, Marketing Strategy
This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of...
Read More »
benjai
Differentiating Yourself – Lessons from Benjai
Fri 27th Feb, 2009|Blog, Marketing Strategy
There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...
Read More »
Social Media Bandwagon
Social Media Reinventing itself in 2009
Wed 7th Jan, 2009|Blog, Digital Marketing
2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in...
Read More »