Ad Industry

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

Tue 28th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...

Make sure your brand works before advertising it

Sat 11th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Why the rush to advertise? Because the Board wants to see that we are doing something. Because I want the stock market to see that...

Advertising Wear Out – Can your advertising help your Competitor?

Thu 9th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent...

The New Business Pitch- AKA Powerpoint Hell

Thu 18th Nov, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency...

Criteria for the ‘Top 20 TT Brands’

Tue 26th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Faithful readers, Pepper Advertising needs your help. We're embarking on an ambitious project - something that (to our knowledge) has never before been attempted in...

10 Common Ad Agency sins

Tue 26th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...

10 Things that worry me about the Ad Business in T&T

Mon 25th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...

Made in T&T. Never!

Thu 14th Oct, 2010Tue 26th Aug, 2014|Ad Industry, Blog, Traditional Advertising

After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...

10 Tips for getting more from your Advertising Account Executive

Wed 8th Sep, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or...