Ad Industry

Fri 30th Jul, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...

5 Ways to produce Poor Advertising and 6 ways to avoid it

Wed 23rd Jun, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...

Googling our advertising to oblivion

Sat 3rd Apr, 2010Sun 9th Jun, 2013|Ad Industry, Blog

For some of us, Google can be the enemy of creative thinking. Or at least original, from the depths of your soul thinking. It’s so...

The Kit Kat Bench

Sun 14th Mar, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat...

Ad agencies are in trouble

Thu 4th Mar, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Some of it is externally driven, like the new media movement. Much of it is self inflicted. For example, in T&T the AATT prescribes that...

Add Sales. Add Profits. Add Ferrari

Thu 3rd Dec, 2009Sun 21st Jun, 2020|Ad Industry, Blog

All of us in advertising can start looking for a new career or we could do something else. We could change. The old media is...

Is T&T TV on its Deathbed?

Tue 10th Nov, 2009Wed 21st Jul, 2021|Ad Industry, Blog

When did local TV start to decline? Was it the coming of cable? Or was it when it started expanding its hours into daytime; so...

The Future of Advertising

Thu 29th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.

Are you untouchable?

Mon 26th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve...

2 Branding Ideas not born from a Press Ad

Thu 22nd Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...