Ad Industry

How Brands Created Christmas As We Know It
Thu 20th Dec, 2018|Ad Industry, Blog, Traditional Advertising
There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the...
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4 Questions To Ask Yourself About Your Product Packaging
Mon 27th Aug, 2018|Ad Industry, Blog, Marketing Strategy, Pepper
A product packaging that works for you can be one of the most lucrative marketing investments you make. So how do you make sure your...
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10 Tips to Build a Better Logo
Mon 20th Aug, 2018|Ad Industry, Blog, Traditional Advertising
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part...
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What’s in a Logo?
Mon 13th Aug, 2018|Ad Industry, Blog
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper's 13th Anniversary. This is the first part...
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Advertising: Does it Work?
Tue 29th May, 2018|Ad Industry, Blog, Marketing Strategy
Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when...
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Are Agency Awards events a waste of time?
Thu 5th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising
Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...
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Beware the Echo Chamber
Thu 22nd Mar, 2018|Ad Industry, Blog
Fear is the opposite of progress. And fear in advertising expresses itself as a sort of paralysis; an inability to create anything that doesn’t echo...
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What Your Agency Should Be Doing For You
Wed 21st Mar, 2018|Ad Industry, Blog
1. Helping you make sure that your company’s brands are differentiated. Differentiation means not only what you stand for but also what you don’t stand...
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Panther Power
Wed 14th Mar, 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising
The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...
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Vitally funny
Wed 17th Jan, 2018|Ad Industry, Blog, Marketing Strategy
I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We...
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Why Your New Year’s Resolution Should Be ‘Authenticity’
Tue 2nd Jan, 2018|Ad Industry, Blog
On December 31st, at 11: 59pm, most of us were gathered in groups, counting down to the same moment. The countdown hit zero, and as...
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What Can Thor Teach Us About Marketing?
Tue 5th Dec, 2017|Ad Industry, Blog, Marketing Strategy
“Every story tells a story that has already been told.” – Umberto Eco, The Name of the Rose   One of the great struggles of...
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