Ad Industry

Dreaming of being a graphic artist at an advertising agency?

Fri 22nd Mar, 2019Tue 28th May, 2024|Ad Industry, Blog, Off-Topic, Traditional Advertising

Today’s blog is for the young person who has a penchant for art and may be thinking of a career as a graphic artist.

Dreaming of being an advertising copywriter?

Thu 7th Mar, 2019Tue 28th May, 2024|Ad Industry, Blog, Off-Topic, Traditional Advertising

There was no school teaching advertising in Trinidad and Tobago.

How Brands Created Christmas As We Know It

Thu 20th Dec, 2018Tue 28th May, 2024|Ad Industry, Blog, Traditional Advertising

There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the...

4 Questions To Ask Yourself About Your Product Packaging

Mon 27th Aug, 2018Tue 28th May, 2024|Ad Industry, Blog, Marketing Strategy, Pepper

A product packaging that works for you can be one of the most lucrative marketing investments you make. So how do you make sure your...

10 Tips to Build a Better Logo

Mon 20th Aug, 2018Tue 28th May, 2024|Ad Industry, Blog, Traditional Advertising

We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part...

What’s in a Logo?

Mon 13th Aug, 2018Tue 28th May, 2024|Ad Industry, Blog

We will be having a special series of blog posts from our Pepper Staff in honour of Pepper's 13th Anniversary. This is the first part...

Advertising: Does it Work?

Tue 29th May, 2018Fri 8th Jun, 2018|Ad Industry, Blog, Marketing Strategy

Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when...

Are Agency Awards events a waste of time?

Thu 5th Apr, 2018Fri 20th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising

Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...

Beware the Echo Chamber

Thu 22nd Mar, 2018Thu 14th May, 2020|Ad Industry, Blog

Fear is the opposite of progress. And fear in advertising expresses itself as a sort of paralysis; an inability to create anything that doesn’t echo...

What Your Agency Should Be Doing For You

Wed 21st Mar, 2018Thu 14th May, 2020|Ad Industry, Blog

1. Helping you make sure that your company’s brands are differentiated. Differentiation means not only what you stand for but also what you don’t stand...

Panther Power

Wed 14th Mar, 2018Wed 14th Mar, 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...