Ad Industry

How do you make up your mind on where to work?
Thu 24th Jul, 2014|Ad Industry
When I first started working, there was no question about working for yourself.   My mother drilled into us that we needed to go work...
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Wimbledon Wise
Wed 30th Apr, 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered...
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My top 3 in Service
Wed 23rd Apr, 2014|Ad Industry, Blog, Marketing Strategy
We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered...
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Terrie’s Last Ad
Wed 9th Apr, 2014|Ad Industry, Blog
You would think that shock advertising would not shock you anymore after experiencing that genre over the years (I've been around the block and almost...
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Top trends in print design for 2013
Thu 9th Jan, 2014|Ad Industry, Blog, Traditional Advertising
Print design was more vibrant than ever before in 2013.  It seemed that designers didn't hold back, but experimented more than ever in order to...
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Doc, let me show you how to do that.
Thu 21st Nov, 2013|Ad Industry, Blog
We don't tell our dentist, Doc I think we should go for a general anaesthetic instead of a local one for this cavity work.  Why?  Because...
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T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.
Wed 23rd Oct, 2013|Ad Industry, Blog
The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine...
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Are you indispensable?
Tue 1st Oct, 2013|Ad Industry, Blog
At KFC we used to have a saying about "climbing the accountability ladder."  The higher up on the ladder you are, the more you are...
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Advertising Agencies in T&T “eating a food” too.
Sat 14th Sep, 2013|Ad Industry, Blog, Marketing Strategy
Mark Silveira in his book says:  "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...
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Happy Anniversary, Pepper
Happy 8th Anniversary Pepper! How ’bout a #ThrowbackThursday….
Thu 15th Aug, 2013|Ad Industry, Blog, News, Pepper
... of the entire staff???! In honour of our 8th anniversary (which falls on Sunday 18th August), we’re going back in time with photos of...
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client-agency-marriage
Client-Agency relationship…partner or hired help?
Wed 31st Jul, 2013|Ad Industry, Blog
When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my...
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i-heart-marketing
Top 10 challenges of marketers in Trinidad and Tobago.
Tue 7th May, 2013|Ad Industry, Blog
Lack of Accountability.   We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...
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