Marketing Strategy

Red Bull Flugtag Trinidad – awesome or nightmare
Tue 5th Jul, 2011|Blog, Marketing Strategy
When I first heard that Trinidad was hosting the first Red Bull Flugtag in the Caribbean, I got excited. When I realised a colleague from...
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Cyber Crush: Gaga for Google
Fri 1st Jul, 2011|Blog, Digital Marketing, Marketing Strategy
It's just...a little crush I will say it right here and right now...I have a crush on Google..Yes...It sounds weird, but I feel so warm...
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Share what you have
Fri 1st Jul, 2011|Blog, Marketing Strategy
No I'm not starting a branch of St Vincent de Paul.  My Mom does her part there.  What I'm talking about is your smarts.  Your...
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2 ads I wish were my ideas
Fri 1st Jul, 2011|Ad Industry, Blog, Marketing Strategy
Occasionally I would see an ad and say to myself, "I like that. Why didn't I think of something like that?" Here are two that...
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focus
Is your brand leaving money on the table?
Sat 25th Jun, 2011|Blog, Marketing Strategy
Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be  doing Events and Social Media? Can...
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Apple’s Evolution in Advertising
Sat 25th Jun, 2011|Ad Industry, Blog, Marketing Strategy
Apple is one of the most creative and innovative brands so of course you'll expect them to have awesome advertising campaigns. And they don't disappoint....
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MTV thinks about life, not just dollars
Wed 22nd Jun, 2011|Ad Industry, Blog, Marketing Strategy
Despite their success, I have always had a problem with the popular Soca artists and leading radio stations whose audience is the youth market. Why?...
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I am all out
Fri 17th Jun, 2011|Ad Industry, Blog, Digital Marketing, Marketing Strategy
At the risk of appearing to be a fraud at my job (I hope the boss does not see this blog), I say that I...
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What’s in a name?
Fri 10th Jun, 2011|Blog, Marketing Strategy
Ever wonder how some of the most famous products and services get their names?  Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest...
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Is FIFA a strong brand? Can it be replaced?
Wed 1st Jun, 2011|Blog, Marketing Strategy
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria:  (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...
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Forcing Yourself on the Market
Mon 30th May, 2011|Blog, Marketing Strategy
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events.  He brought one...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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