Marketing Strategy

10 Things to do to beat your competition

Thu 2nd Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Butting heads is the old way which does not work today. Forget your competition and focus all your energies on your customers instead Evangelize your brand...

Machel understands the Power of Scarcity

Sun 28th Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...

Rum don’t Stalk

Sun 28th Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...

The brand gurus have become commodities ourselves

Tue 23rd Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I was thinking about how agencies in Trinidad and I imagine the world over have become commodities. What irony that we who parade as masters...

Beating Yourself

Fri 19th Nov, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Answerbag describes an unforced error as follows: "In tennis when a player flat out makes an error which is not a result of an action...

Whom do you trust?

Wed 20th Oct, 2010Sun 9th Jun, 2013|Blog, Digital Marketing, Marketing Strategy

Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...

Why we buy? Shattering marketers’ cherished beliefs

Mon 4th Oct, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Someone I admire a lot told me about this book. So I went hunting for it online. It basically shatters long held beliefs of marketers. ...

GPS for your Brand

Sun 26th Sep, 2010Fri 17th Jan, 2014|Blog, Marketing Strategy

This past week my driving in Miami has been made easier by GPS. The little voice that tells you when to turn left, when to turn...

Ice Cream Innovations and Indulgence

Sat 25th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Ice Cream is my favourite thing to eat in the world. Growing up I was satisfied with just a plain double scoop ice cream cone,...

Meet my digital mentor

Sun 12th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to...