Marketing Strategy

10 Things 2020 All Inclusive Carnival Fete Might Have

Fri 20th Aug, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Airport type security (x ray capability) Mobile phone or smart card will access entry, food, drink Valet parking or pick up from home $2,000 ticket...

Marketing lesson from the Fugitive

Tue 17th Aug, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

In the opening scene of The Fugitive, Dr Kimble gets some advice or more like a threat from a fellow escapee. The advice is: "whatever...

10 Things I learnt in Pepper Advertising’s First 5 Years

Sun 15th Aug, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Cash is precious. (so think long and hard before your commit it) Make sure you always know the financial state of the business Traditional advertising has...

Wanted: Service

Sun 1st Aug, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I worked at KFC for 8 years and we were taught that customer experience was even more important than the food. Of course the chicken with...

Advice to brand managers

Fri 30th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Stop talking and listen to your customers.

What’s holding back our customer service?

Wed 28th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

What's holding us back from giving really great customer service? We focus too much on policies, procedures and brand manuals. And that's a lot to focus on, When...

Fatima Brand Loyalty

Tue 27th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

10 Reasons why Class of '75 is so loyal to Fatima College because: We spent 7 years there (some of us eight) We had special leaders including Ryan and...

T&T Elections without Manning

Sat 24th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

In the recent General Elections in Trinidad and Tobago, I believe there were some people who voted against Manning rather than for the People's Partnership. ...

10 ways to gain more market share for your service brand

Sat 24th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...

What’s in a name? Everything

Tue 20th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no...

Positioning for T&T Local Government win

Mon 5th Jul, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last...

Prev 1 2 … 14 15 16 17 18 19 20 Next