Marketing Strategy

Tips on getting the media to cover your event

Thu 25th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Put yourself in their shoes. They get countless invitations every week to "the exciting launch of..." To you it's the most important project in your...

Permission to enter?

Mon 22nd Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

What do brands have permission to do? Of course there's the functional. KFC can sell chicken. Some might even say only fried chicken. So when...

Don’t turn back on your brand

Sun 21st Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

This morning after Jourvert celebrations, I got stuck in a massive traffic jam. Nothings moving and I change course a few times to try to...

Is Carnival dying?

Fri 19th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Seth Godin says no to big events. “The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for...

Build Trust First, then Sell

Tue 8th Dec, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

Here’s a good post from my new media guru Seth Godin. He’s basically saying don’t try to sell the customer “on the first date”, build...

Standing out on Times Square- American Eagle

Mon 7th Dec, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

It’s hard enough to stand out in the global market place. Can you imagine what it takes to stand out on Times Square. If you...

Loblaws: Supermarket to Superwarehouse

Tue 24th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I'm walking through a Loblaws Supermarket in Toronto yesterday and started thinking; "This is not an efficient way to sell stuff". And this led me to...