Marketing Strategy

India’s incredible tourism campaign
Mon 4th Apr, 2016|Ad Industry, Blog, Marketing Strategy
I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never...
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An ice cold Coke…literally
Wed 23rd Mar, 2016|Ad Industry, Blog, Marketing Strategy
I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an...
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Me gusta mucho Coca-Cola
Wed 24th Feb, 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see...
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New Year. Old Thoughts.
Mon 4th Jan, 2016|Marketing Strategy, Off-Topic
2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the...
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What’s your brand’s pink spoon?
Sun 1st Nov, 2015|Blog, Marketing Strategy
Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany...
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Is the medium more important than the message?
Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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Purple cow advertising.
Fri 31st Oct, 2014|Blog, Marketing Strategy
10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder)  It's fresh! It was driven by...
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What is your brand story? Tell it.
Thu 23rd Oct, 2014|Blog, Marketing Strategy
Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is...
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Massy. Genius or Folly?
Wed 2nd Jul, 2014|Blog, Marketing Strategy
That move to Massy is one bold move.  In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend...
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Wimbledon Wise
Wed 30th Apr, 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered...
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My top 3 in Service
Wed 23rd Apr, 2014|Ad Industry, Blog, Marketing Strategy
We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered...
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Marketing is losing its mojo.
Mon 17th Feb, 2014|Blog, Marketing Strategy
I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology.  On graduating, I returned to T&T...
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