Marketing Strategy

6 Biggest challenges facing marketers in T&T.
Thu 19th Dec, 2013|Blog, Marketing Strategy
Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...
Read More »
Many times David is Goliath.
Thu 19th Dec, 2013|Blog, Marketing Strategy
I'm now reading David and Goliath by Malcolm Gladwell.  He is one of my favourite authors with his counter-intuitiveness.  “We have,” writes Gladwell, in summing...
Read More »
Why you don’t take a car to pick up your morning paper on the curb.
Mon 2nd Dec, 2013|Blog, Marketing Strategy
We marketers love to do stuff.  Let's get the ad in the papers and fast.  Let's print flyers.  And lately, let's put some ads on...
Read More »
In the land of the blind, a one eye man is king.
Wed 27th Nov, 2013|Blog, Marketing Strategy
It's easy to throw up your hand and say your service will never improve.  The thing is you don't need it to be anywhere near...
Read More »
You don’t want to know what Dopson’s Roti Shop did me.
Wed 27th Nov, 2013|Blog, Marketing Strategy
Let me start with a confession.  I like Dopson's Roti.  I have followed it from Picton Street to lower Maraval Road and now to its...
Read More »
Your brand should have a sound and a smell.
Sat 16th Nov, 2013|Blog, Marketing Strategy
Some brands stink.  Literally.  You should make sure that your brand is properly represented through all of your customers' senses.  We tend to play the...
Read More »
Is Branding bullshit?
Fri 15th Nov, 2013|Blog, Marketing Strategy
Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've...
Read More »
When last have you listened to your customer?
Sun 10th Nov, 2013|Blog, Marketing Strategy
Yes you.  And I don't mean hiring a research house to do a focus group for you.  I'm talking about listening yourself.  So if you...
Read More »
7 Common Brand Management Mistakes.
Sat 9th Nov, 2013|Blog, Marketing Strategy
Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter ...
Read More »
Does Share of Voice equal Share of Market?
Thu 7th Nov, 2013|Blog, Marketing Strategy
Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...
Read More »
11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
Mon 4th Nov, 2013|Blog, Marketing Strategy
Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not...
Read More »
Neither Fish nor Fowl.
Fri 1st Nov, 2013|Blog, Marketing Strategy
People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their...
Read More »