Marketing Strategy

Fri 27th Sep, 2013Tue 1st Oct, 2013|Blog, Marketing Strategy

Brands are built on trust. And if there are squeaky clean country brands in the world, Canada would be one of them. Or so I...

Taking the Shed out of the Breakfast Shed.

Sun 22nd Sep, 2013Wed 25th Sep, 2013|Blog, Marketing Strategy

The women down at the Breakfast Shed are dying. Their business I should say, more accurately. Their transition from port kitchen to banker's row diner...

El Pecos getting it right!

Sat 21st Sep, 2013Mon 23rd Sep, 2013|Blog, Marketing Strategy

As a student of marketing I'm always on the lookout for brands that are getting it right. Brands with a clear point of difference that...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...

When 2 Sharks fight…customers smile.

Mon 19th Aug, 2013Thu 5th Sep, 2013|Blog, Marketing Strategy

For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach....

Keeping the Calypso brand relevant

Sat 15th Jun, 2013Wed 10th Jul, 2013|Blog, Marketing Strategy

Brands must be relevant. Relevance to the "target group" it wants to attract, fall in love with and marry is a mandatory requirement of the...

Cutting Machel down to size

Wed 6th Feb, 2013Fri 7th Jun, 2013|Blog, Marketing Strategy

The stadium was full on Machel Monday. No other artist in T&T can pull that off. None. Machel called and his tribe answered. They...

10 ways to succeed in that new business in 2013

Sat 8th Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

10 ways to succeed in 2013 Don't listen to people who say that you don't have the talent, or there's too much competition, or simply...

Don’t confuse us with facts Moo.

Sun 2nd Dec, 2012Tue 26th Aug, 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...

Marketing is dead.

Sat 1st Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

When Bill Lee wrote the article Marketing is Dead in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them...