FREE GIVEAWAYS!
Good heavens!!!! I had intentions of beginning this blog with, "Only in Trinidad..." but to my dismay, I discovered that my topic today is not...
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T&T’s Caesar’s Army has Brand Momentum.
Yesterday I joined the Army in Chaguaramas, Caesar’s Army. I first heard of the Caesar’s Army, from a Christmas Day Party they do and wondered...
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Our ADgender
Being a copywriter has its challenges - deadlines, clients who "don't get it", writer's block, inept briefs etc. These obstacles to creative copy can be...
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Less is more. Don’t over sell.
o·ver·sell (vr-sl) tr.v. o·ver·sold (-sld), o·ver·sell·ing, o·ver·sells 1. To contract to sell more of (a stock or commodity) than can be delivered. 2. To be...
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Clash of the Commercials
On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of...
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5 ways to ‘CYA’ in event planning
There’s a checklist of things every event coordinator considers when managing corporate and social events. However, if you’ve ever played the role, you’ll also know...
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Be extraordinary. Digicel no longer bullies?
Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. ...
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Why do brands die?
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or...
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Cutting track for gouti to run…
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Building a brand is a relay. Not an individual race.
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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Brands need to be faithful.
Faithful to their positioning, I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved...
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Machel’s share of voice is equal to his share of market. And some.
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...
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19 years – Slight pepperFri 16th Aug, 2024
AI in Action at the UWI Garden PartyMon 5th Aug, 2024
- BBQ Fundraiser for Candice Spence-VillafanaTue 27th Feb, 2024
Guava SeasonWed 31st Jan, 2024
Meet our new Intern – JosephMon 26th Jun, 2023
chat gbt talks back…and fastThu 26th Jan, 2023
Pepper Advertising launches 2 new GuysWed 4th Jan, 2023
23 predictions for 2023 in T&TThu 29th Dec, 2022
Pepper picks Ariana for Golden PepperMon 19th Dec, 2022
10 things Marketing in T&T needs to fixTue 22nd Nov, 2022
The Old Agency Model has died.Mon 31st Oct, 2022
Keep your Brand Engine runningMon 26th Sep, 2022
Social Media For Real Estate AgentsThu 16th Mar, 2017
10 Things I learnt in Pepper Advertising’s First 5 YearsSun 15th Aug, 2010
Sampling your product to death…Mon 5th Oct, 2009
Fatima Brand LoyaltyTue 27th Jul, 2010
10 hard questions for Trinidad and Tobago.Wed 21st Dec, 2011
“Hot peppers losing their heat” Really?Wed 6th Oct, 2010
10 Things a Marketer can learn from the Cruise Ship business.Wed 22nd Jun, 2016
Borat. Cultural Learnings of Advertising in TnT.Mon 30th Apr, 2012
- TTMF – Here to Home PartyTue 30th Jun, 2020
TTMF BillPay Online GraphicThu 25th Jun, 2020
Protox Pro MemesThu 25th Jun, 2020