Marketing Strategy

FREE GIVEAWAYS!
Fri 1st Jun, 2012|Ad Industry, Blog, Marketing Strategy
Good heavens!!!! I had intentions of beginning this blog with, "Only in Trinidad..." but to my dismay, I discovered that my topic today is not...
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caesars-army
T&T’s Caesar’s Army has Brand Momentum.
Thu 31st May, 2012|Blog, Marketing Strategy
Yesterday I joined the Army in Chaguaramas, Caesar’s Army.   I first heard of the Caesar’s Army, from a Christmas Day Party they do and wondered...
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Frangelico-bottle
Our ADgender
Mon 28th May, 2012|Blog, Marketing Strategy
Being a copywriter has its challenges - deadlines, clients who "don't get it",  writer's block, inept briefs etc. These obstacles to creative copy can be...
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Less is more. Don’t over sell.
Sun 27th May, 2012|Blog, Marketing Strategy
o·ver·sell  (vr-sl) tr.v. o·ver·sold (-sld), o·ver·sell·ing, o·ver·sells 1. To contract to sell more of (a stock or commodity) than can be delivered. 2. To be...
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Clash of the Commercials
Tue 22nd May, 2012|Ad Industry, Blog, Marketing Strategy
On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of...
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5 ways to ‘CYA’ in event planning
Wed 16th May, 2012|Blog, Marketing Strategy
There’s a checklist of things every event coordinator considers when managing corporate and social events. However, if you’ve ever played the role, you’ll also know...
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Be extraordinary. Digicel no longer bullies?
Sun 6th May, 2012|Blog, Marketing Strategy, Traditional Advertising
Digicel sure has learnt a few things since coming to T&T about 8 years or so ago.  Remember when they first came?  They were bullies. ...
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Why do brands die?
Tue 3rd Apr, 2012|Blog, Marketing Strategy
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands.  And about why do brands die?  or...
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Cutting track for gouti to run…
Sat 17th Mar, 2012|Blog, Marketing Strategy
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Building a brand is a relay. Not an individual race.
Sun 4th Mar, 2012|Blog, Marketing Strategy
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds:  ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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Brands need to be faithful.
Sat 18th Feb, 2012|Blog, Marketing Strategy
Faithful to their positioning, I mean.  I got a really classy invitation to the launch of 3zero at Pier One.  With the four people involved...
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Machel Montano
Machel’s share of voice is equal to his share of market. And some.
Thu 16th Feb, 2012|Blog, Marketing Strategy
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...
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