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Breaking Bad Business Habits
Thu 23rd Mar, 2017
Thu 23rd Mar, 2017
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Blog
It’s the Lenten season and like many people, you may have given up drinking, gambling or other activities that may be considered bad habits. Just...
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In love with Harry’s
Mon 20th Mar, 2017
Mon 20th Mar, 2017
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Blog
I just love this campaign. I do not use a razor but they are sure making me feel to. https://www.youtube.com/watch?v=eYWCUGmGuss
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Love Me Now
Fri 24th Feb, 2017
Fri 24th Feb, 2017
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Blog
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Marketing Strategy
February is the month of love. This month everyone is professing their love for their significant others by presenting them with a bouquet of roses,...
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The new globalized face of Carnival
Tue 7th Feb, 2017
Tue 7th Feb, 2017
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Blog
Carnival plays an important role in preserving T&T’s social identity. This is as true today as it was in the past. By continuously reviving the...
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Australia’s new ad campaign: Yay or Nay?
Mon 23rd Jan, 2017
Sun 21st Jun, 2020
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Ad Industry
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Blog
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Marketing Strategy
Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the...
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Could we make a difference?
Tue 17th Jan, 2017
Wed 21st Jul, 2021
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Blog
I cannot forget when I was studying A’ Level English Literature, my dynamic teacher often spoke off topic, primarily on the negative changes in our...
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2016 review – What’s hot and up and coming in SM
Wed 11th Jan, 2017
Wed 11th Jan, 2017
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Digital Marketing
With 2016 ending, we thought it might be a good idea to review what’s hot as well as what we can look forward to in...
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Is Trinidad and Tobago Carnival recession proof?
Mon 9th Jan, 2017
Mon 9th Jan, 2017
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Blog
“Only when the tide goes out do you discover who's been swimming naked.” - Warren Buffet Is Trinidad and Tobago Carnival recession proof? The short...
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Saying something about our crime problem
Thu 15th Dec, 2016
Thu 15th Dec, 2016
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Off-Topic
Today, I write not about advertising, but an issue of national importance, that of our out of control crime situation. I am very tired of...
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Super Shoppers
Fri 9th Dec, 2016
Fri 9th Dec, 2016
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Marketing Strategy
Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These...
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Why? Why? Why?
Fri 18th Nov, 2016
Fri 18th Nov, 2016
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Ad Industry
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Blog
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Digital Marketing
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Off-Topic
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Traditional Advertising
O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your...
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Neuromarketing for business
Mon 7th Nov, 2016
Mon 7th Nov, 2016
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Marketing Strategy
Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might...
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The Old Agency Model has died.
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Keep your Brand Engine running
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Brand differentiation made fresh.
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It’s now or never T&T.
Sun 1st Sep, 2013
What’s your Chobster?
Sun 13th Oct, 2013
Cutting Machel down to size
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16 ways to beat the recession in T&T
Wed 8th Jun, 2016
Do you want to be a gopher or a leader?
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David can beat Goliath.
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The market’s going to get better. Here’s how to make sure your brand will, too.
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