Blog

Why? Why? Why?
Fri 18th Nov, 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising
O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your...
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Neuromarketing for business
Mon 7th Nov, 2016|Marketing Strategy
Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might...
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YouTube Advertising
Tue 1st Nov, 2016|Digital Marketing
Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over...
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Great ad copy from the untrained
Tue 25th Oct, 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...
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T&T Carnival 2017 All Inclusive – The Un-Fete
Fri 21st Oct, 2016|Blog
We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete.  Here's the challenge: A whole bunch of people have come...
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Show-business meets Snapchat
Tue 11th Oct, 2016|Digital Marketing
Packaging traditional content into a cutting-edge medium:  Show-business meets Snapchat When Snapchat first came onto the app scene as an instant messaging service, through which...
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Good serving Republic Bank
Fri 7th Oct, 2016|Blog, Marketing Strategy, Off-Topic
Today I went to Republic Bank to cash a cheque. The thought of going to the bank on a Friday around noon is quite daunting....
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The art of the beg. Fundraising made simple.
Wed 5th Oct, 2016|Blog
In every group there's always that one person on the Fundraising Committee who knows how to beg.  That would be me. Here's 15 things that...
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Olympics 2016: 5 lessons for your business
Wed 28th Sep, 2016|Off-Topic
Although the 2016 Olympic Games came to a close in Rio weeks ago, the performances of countless athletes have left indelible memories in the minds...
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Go places with Heineken
Thu 22nd Sep, 2016|Ad Industry
Seizing attention by letting customers play with your brand: the case of the new Heineken campaign   Being able to catch customers’ attention may not...
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Pepper is 11 years young.
Fri 26th Aug, 2016|Blog
Here are 11 things that I reflect on as pepper turns 11: Always do the right thing Digital is the new 30 second tvc It's...
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Hillary’s brand lacks clarity.
Wed 27th Jul, 2016|Blog, Marketing Strategy
Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid."  This bit of down-home...
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