Blog

Tue 1st Nov, 2016Tue 1st Nov, 2016|Digital Marketing

Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over...

Great ad copy from the untrained

Tue 25th Oct, 2016Tue 25th Oct, 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising

Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...

T&T Carnival 2017 All Inclusive – The Un-Fete

Fri 21st Oct, 2016Fri 21st Oct, 2016|Blog

We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete. Here's the challenge: A whole bunch of people have come...

Good serving Republic Bank

Fri 7th Oct, 2016Fri 7th Oct, 2016|Blog, Marketing Strategy, Off-Topic

Today I went to Republic Bank to cash a cheque. The thought of going to the bank on a Friday around noon is quite daunting....

The art of the beg. Fundraising made simple.

Wed 5th Oct, 2016Wed 5th Oct, 2016|Blog

In every group there's always that one person on the Fundraising Committee who knows how to beg. That would be me. Here's 15 things that...

Olympics 2016: 5 lessons for your business

Wed 28th Sep, 2016Thu 29th Sep, 2016|Off-Topic

Although the 2016 Olympic Games came to a close in Rio weeks ago, the performances of countless athletes have left indelible memories in the minds...

Go places with Heineken

Thu 22nd Sep, 2016Thu 22nd Sep, 2016|Ad Industry

Seizing attention by letting customers play with your brand: the case of the new Heineken campaign Being able to catch customers’ attention may not...

Pepper is 11 years young.

Fri 26th Aug, 2016Fri 26th Aug, 2016|Blog

Here are 11 things that I reflect on as pepper turns 11: Always do the right thing Digital is the new 30 second tvc It's...

Hillary’s brand lacks clarity.

Wed 27th Jul, 2016Wed 27th Jul, 2016|Blog, Marketing Strategy

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid." This bit of down-home...