Blog

Mon 25th Jan, 2016Mon 25th Jan, 2016|Blog

Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth....

New Year. Old Thoughts.

Mon 4th Jan, 2016Mon 4th Jan, 2016|Marketing Strategy, Off-Topic

2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the...

How do we curb our love for strawberries in T&T?

Thu 31st Dec, 2015Thu 31st Dec, 2015|Blog

I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and...

Culture eats strategy for breakfast.

Fri 20th Nov, 2015Sat 21st Nov, 2015|Blog

I am a born again Culturalist. I have lived all my working life attending the Church of Strategy and now I have seen the light....

What’s your brand’s pink spoon?

Sun 1st Nov, 2015Sun 1st Nov, 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany...

Waiting on Hassan.

Thu 8th Oct, 2015Thu 8th Oct, 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There...

10 lessons learnt in 10 years in business in T&T.

Wed 19th Aug, 2015Wed 19th Aug, 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....

No Words

Tue 18th Aug, 2015Tue 18th Aug, 2015|Blog

For my blog entry this week, I thought of writing about local ads, television ads to be more specific. I thought that I would ask...

The digital dead

Mon 10th Aug, 2015Wed 21st Jul, 2021|Blog

I, like many other Facebook users, have been reminded a friend who has passed each time their birthday comes around. I have often wondered if...

11 best Marketers in Trinidad and Tobago.

Thu 30th Jul, 2015Thu 30th Jul, 2015|Blog

I'm going to stick my neck out and name 11 people who would make my Marketing Team. These are marketers who have proven their ability...

T&T politicians still need to kiss babies.

Wed 29th Jul, 2015Wed 29th Jul, 2015|Blog

Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety. Politicians...