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How do we curb our love for strawberries in T&T?
Thu 31st Dec, 2015
Thu 31st Dec, 2015
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Blog
I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and...
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Culture eats strategy for breakfast.
Fri 20th Nov, 2015
Sat 21st Nov, 2015
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Blog
I am a born again Culturalist. I have lived all my working life attending the Church of Strategy and now I have seen the light....
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What’s your brand’s pink spoon?
Sun 1st Nov, 2015
Sun 1st Nov, 2015
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Blog
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Marketing Strategy
Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany...
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Waiting on Hassan.
Thu 8th Oct, 2015
Thu 8th Oct, 2015
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Blog
I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There...
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10 lessons learnt in 10 years in business in T&T.
Wed 19th Aug, 2015
Wed 19th Aug, 2015
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Blog
Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....
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No Words
Tue 18th Aug, 2015
Tue 18th Aug, 2015
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Blog
For my blog entry this week, I thought of writing about local ads, television ads to be more specific. I thought that I would ask...
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The digital dead
Mon 10th Aug, 2015
Wed 21st Jul, 2021
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Blog
I, like many other Facebook users, have been reminded a friend who has passed each time their birthday comes around. I have often wondered if...
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11 best Marketers in Trinidad and Tobago.
Thu 30th Jul, 2015
Thu 30th Jul, 2015
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Blog
I'm going to stick my neck out and name 11 people who would make my Marketing Team. These are marketers who have proven their ability...
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T&T politicians still need to kiss babies.
Wed 29th Jul, 2015
Wed 29th Jul, 2015
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Blog
Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety. Politicians...
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Will you be missed?
Mon 27th Jul, 2015
Tue 6th Sep, 2016
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Blog
I've been driving pass this sign for the last few weeks and always wonder what it was about Mr. Fawthrop that caused this show of...
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Sex sells. You don’t.
Thu 16th Jul, 2015
Thu 16th Jul, 2015
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Blog
It's amazing the pictures that people send to advertising agencies hoping to land a spot in an ad. For some reason, the adage that "sex...
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Fay Ann – Zigging when others zag.
Wed 24th Jun, 2015
Sun 21st Jun, 2020
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Blog
Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this...
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