Blog

Public Relations in T&T is too much about spin.
Sun 8th Jun, 2014|Blog
Q. What's the difference between a squirrel and a rat? A. PR.  So the joke goes. Many of our companies have reduced PR to handing over an oversized...
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Does product sampling work in T&T?
Fri 6th Jun, 2014|Blog
Does product sampling work in T&T?  The short answer is I don't know.  Like too much of what we do in promotions in T&T (in...
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Beware professional contest enterers.
Sun 1st Jun, 2014|Blog
We marketing folks are always looking for a way to grab attention.  Most times we use advertising to bludgeon our brand into minds and hearts. ...
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Fundraising in T&T 101.
Tue 13th May, 2014|Blog, Off-Topic
T&T is in a perpetual state of fundraising.  Churches, Schools, Sports Clubs, Associations and individuals, to name a few groups, are always looking for money....
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Wimbledon Wise
Wed 30th Apr, 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered...
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My top 3 in Service
Wed 23rd Apr, 2014|Ad Industry, Blog, Marketing Strategy
We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered...
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What’s your cinnamon?
Mon 21st Apr, 2014|Blog
Today I had vanilla ice cream on apple pie for dessert after a home meal.  It was good but what really made it great was...
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How do we get out of the muddy pond?
Fri 18th Apr, 2014|Blog
Out of Yesterday’s Rejection, onward to a new perfectionFrom a hunger came a feel, from that feel we shaped the steelSo we sing the song...
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Terrie’s Last Ad
Wed 9th Apr, 2014|Ad Industry, Blog
You would think that shock advertising would not shock you anymore after experiencing that genre over the years (I've been around the block and almost...
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Pepper to enter bed and breakfast market.
Tue 1st Apr, 2014|Blog
In order to diversify its income stream, Pepper Advertising has announced its entry into the Bed and Breakfast Market.  The Company's founder, Dennis Ramdeen, said...
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Are advertising award shows mostly about ego?
Wed 5th Mar, 2014|Blog
As a client I have blushed when my agency sent me notice or a trophy indicating that my brand had been recognised for creative excellence....
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T&T Carnival for sale?
Mon 24th Feb, 2014|Blog, Off-Topic
What if we privatised Carnival and left it completely to market forces. There would still be room for state initiatives to protect heritage arts, but...
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