Blog

Sun 2nd Dec, 2012Tue 26th Aug, 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...

Marketing is dead.

Sat 1st Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

When Bill Lee wrote the article Marketing is Dead in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them...

Jimmy Aboud online: a nice surprise

Thu 22nd Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Digital Marketing, Marketing Strategy

What gets me upset with many people from my beloved island is that they like to bad talk everything there is to bad talk about...

How to make T&T’s Dimanche Gras show more marketable?

Sat 17th Nov, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Short answer? Agree on the target and give them what they want at the right price. Is it people sitting in the stands? Or is...

Winning radio ads

Mon 12th Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Writing for radio is my strong point. I love this medium as it costs a fraction to produce in comparison to television so there is...

Overcoming Writer’s Block

Thu 18th Oct, 2012Sun 21st Jun, 2020|Ad Industry, Blog

Achilles had his heel. Sailors had scurvy. Writers had - and may always have...writer's block. For persons charged with generating creative words on a daily...

Angry Birds Star Wars

Mon 15th Oct, 2012Fri 7th Jun, 2013|Blog, Off-Topic

A combination of a most addictive game and one of my favourite movie franchises - I can't wait. http://www.youtube.com/watch?v=lyB6G4Cz9fI

Diversify or die. A lesson from a T&T start up.

Sun 14th Oct, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we...

A novel take on the alcohol ad

Tue 2nd Oct, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Traditional Advertising

We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the willing, sensual female. I quite enjoyed this Tazovsky...