Blog

Tue 5th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on...

FREE GIVEAWAYS!

Fri 1st Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Good heavens!!!! I had intentions of beginning this blog with, "Only in Trinidad..." but to my dismay, I discovered that my topic today is not...

T&T’s Caesar’s Army has Brand Momentum.

Thu 31st May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Yesterday I joined the Army in Chaguaramas, Caesar’s Army. I first heard of the Caesar’s Army, from a Christmas Day Party they do and wondered...

Our ADgender

Mon 28th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Being a copywriter has its challenges - deadlines, clients who "don't get it", writer's block, inept briefs etc. These obstacles to creative copy can be...

Less is more. Don’t over sell.

Sun 27th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

o·ver·sell (vr-sl) tr.v. o·ver·sold (-sld), o·ver·sell·ing, o·ver·sells 1. To contract to sell more of (a stock or commodity) than can be delivered. 2. To be...

Clash of the Commercials

Tue 22nd May, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of...

Are we rewarding emotional intelligence enough in Trinidad?

Sun 20th May, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Society rewards thinkers and doers. But only certain kinds of thinking and doing. Lawyers and surgeons get paid a lot for thinking and doing. Artists...

5 ways to ‘CYA’ in event planning

Wed 16th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

There’s a checklist of things every event coordinator considers when managing corporate and social events. However, if you’ve ever played the role, you’ll also know...

Whose your caddie?

Fri 11th May, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: "A good caddie is more than a mere assistant. He...

Be extraordinary. Digicel no longer bullies?

Sun 6th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. ...

Borat. Cultural Learnings of Advertising in TnT.

Mon 30th Apr, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Back in 2006 when comedian Sacha Baron Cohen released his film, "Borat. Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," the authorities...