Blog

Thu 8th Mar, 2012Fri 7th Jun, 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of...

Building a brand is a relay. Not an individual race.

Sun 4th Mar, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it...

T&T Carnival needs a makeover.

Sun 19th Feb, 2012Sun 21st Jun, 2020|Blog, Off-Topic

T&T Carnival needs a master plan. If this were a product marketed by a Company, there would be meetings going on about if the product...

Brands need to be faithful.

Sat 18th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Faithful to their positioning, I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved...

Machel’s share of voice is equal to his share of market. And some.

Thu 16th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...

From Valentine to Bernadine

Tue 14th Feb, 2012Fri 7th Jun, 2013|Blog, Off-Topic

So today is Valentine's Day, a day that lovers exchange flowers, chocolate, gifts and personal sentiment. All in the name of St. Valentine. Who was...

Improving a Rolex.

Sun 12th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...

5 Funniest Super Bowl Ads

Wed 8th Feb, 2012Mon 24th May, 2021|Ad Industry, Blog

Humour can be a great way to tap into emotion and remain memorable. Car manufacturers, Doritos and the use of animals, pets or children tend...

In the land of the blind…

Wed 8th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king". I first...

Sponsorhip is more than writing a cheque

Sat 4th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...