Blog

Thank you. Lessons from a Vancouver bus ride.
Tue 27th Dec, 2011|Blog, Off-Topic
One thing that sticks out about travelling in Vancouver is how people say thank you when leaving the bus.  I mean no matter how crowded...
Read More »
10 hard questions for Trinidad and Tobago.
Wed 21st Dec, 2011|Blog, Off-Topic
When will we get serious?  The world is getting tougher and people who we normally turn to for help, need help themselves.  We must turn...
Read More »
Whose going to be the first to use the “N” word?
Mon 19th Dec, 2011|Blog, Off-Topic
Our best judgement says no, yet we say yes.  And why?  Because we need the money.  We like the perks that come with the job....
Read More »
Brand differentiation made fresh.
Sun 18th Dec, 2011|Blog, Marketing Strategy
I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes...
Read More »
10 things T&T ad agencies need to fix.
Wed 14th Dec, 2011|Ad Industry, Blog
People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
Read More »
The Internet: 1996 vs 2011
Thu 8th Dec, 2011|Blog, Digital Marketing
I came across this infographic on the Social Times website and thought it interesting. I hope you do too. How The Internet Looked in 1996...
Read More »
Many roads to the mind. Why everyone is an advertising expert.
Thu 8th Dec, 2011|Ad Industry, Blog
When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...
Read More »
Horse Racing looking for a Silver Bullet.
Thu 1st Dec, 2011|Blog, Off-Topic
Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time.  The waste I refer to...
Read More »
The Digital Pan App
Sun 27th Nov, 2011|Blog, Digital Marketing
It's here! An app to play the pan. According to the developers, "The Digital Pan Mobile App is the only steelpan app that is officially and...
Read More »
The Caribbean Digital Expo 2011
Wed 23rd Nov, 2011|Blog, Digital Marketing
I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As...
Read More »
Michelangelo. My hero.
Wed 23rd Nov, 2011|Ad Industry, Blog
We have all experienced it at one time or other; the client wants a change done to the artwork or the copy that really does...
Read More »
Coming to a third screen near you.
Sun 20th Nov, 2011|Blog, Digital Marketing
Traditional marketers, including advertising agencies have largely been in denial about the new digital media.  It’s common to be in denial when one is comfortable...
Read More »