Blog

Whose going to be the first to use the “N” word?

Mon 19th Dec, 2011Tue 26th Aug, 2014|Blog, Off-Topic

Our best judgement says no, yet we say yes. And why? Because we need the money. We like the perks that come with the job....

Brand differentiation made fresh.

Sun 18th Dec, 2011Fri 7th Jun, 2013|Blog, Marketing Strategy

I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...

The Internet: 1996 vs 2011

Thu 8th Dec, 2011Tue 26th Aug, 2014|Blog, Digital Marketing

I came across this infographic on the Social Times website and thought it interesting. I hope you do too. How The Internet Looked in 1996...

Many roads to the mind. Why everyone is an advertising expert.

Thu 8th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...

Horse Racing looking for a Silver Bullet.

Thu 1st Dec, 2011Fri 7th Jun, 2013|Blog, Off-Topic

Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time. The waste I refer to...

The Digital Pan App

Sun 27th Nov, 2011Fri 7th Jun, 2013|Blog, Digital Marketing

It's here! An app to play the pan. According to the developers, "The Digital Pan Mobile App is the only steelpan app that is officially and...

The Caribbean Digital Expo 2011

Wed 23rd Nov, 2011Sun 21st Jun, 2020|Blog, Digital Marketing

I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As...

Michelangelo. My hero.

Wed 23rd Nov, 2011Sat 8th Jun, 2013|Ad Industry, Blog

We have all experienced it at one time or other; the client wants a change done to the artwork or the copy that really does...

Coming to a third screen near you.

Sun 20th Nov, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable...