Blog

Wed 29th Jun, 2011Sun 21st Jun, 2020|Blog

Like everything else, the internet has its good and bad sides. Despite all the information that is available at our fingertips, the darker side of...

The Wise Leader

Wed 29th Jun, 2011Sun 21st Jun, 2020|Ad Industry, Blog

Getting to the soul of service This weekend a friend sent me a link to a Harvard Business Review video by Ikujiro Nonaka and Hirotaka...

WWWWimbledon

Mon 27th Jun, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

I remember the days when the only full matches we saw from the Wimbledon tennis championships were the ladies' and men's finals. The rest of...

Is your brand leaving money on the table?

Sat 25th Jun, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be doing Events and Social Media? Can...

Apple’s Evolution in Advertising

Sat 25th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Apple is one of the most creative and innovative brands so of course you'll expect them to have awesome advertising campaigns. And they don't disappoint....

Say no.

Thu 23rd Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog

(Say No illustration above appears on Page 152 of REWORK) Last month I picked up a NY Times best seller called REWORK. I bought the...

MTV thinks about life, not just dollars

Wed 22nd Jun, 2011Tue 26th Aug, 2014|Ad Industry, Blog, Marketing Strategy

Despite their success, I have always had a problem with the popular Soca artists and leading radio stations whose audience is the youth market. Why?...

Vice President of Starting

Sat 18th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog

My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself. After a...

I am all out

Fri 17th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Digital Marketing, Marketing Strategy

At the risk of appearing to be a fraud at my job (I hope the boss does not see this blog), I say that I...

10 ways you know your ads are working

Fri 17th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog

You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...