Blog

Share what you have
Fri 1st Jul, 2011|Blog, Marketing Strategy
No I'm not starting a branch of St Vincent de Paul.  My Mom does her part there.  What I'm talking about is your smarts.  Your...
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2 ads I wish were my ideas
Fri 1st Jul, 2011|Ad Industry, Blog, Marketing Strategy
Occasionally I would see an ad and say to myself, "I like that. Why didn't I think of something like that?" Here are two that...
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Pirates of the World Wide Web
Wed 29th Jun, 2011|Blog
Like everything else, the internet has its good and bad sides. Despite all the information that is available at our fingertips, the darker side of...
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ferreira
The Wise Leader
Wed 29th Jun, 2011|Ad Industry, Blog
Getting to the soul of service This weekend a friend sent me a link to a Harvard Business Review video by Ikujiro Nonaka and Hirotaka...
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WWWWimbledon
Mon 27th Jun, 2011|Blog, Digital Marketing
I remember the days when the only full matches we saw from the Wimbledon tennis championships were the ladies' and men's finals. The rest of...
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focus
Is your brand leaving money on the table?
Sat 25th Jun, 2011|Blog, Marketing Strategy
Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be  doing Events and Social Media? Can...
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Apple’s Evolution in Advertising
Sat 25th Jun, 2011|Ad Industry, Blog, Marketing Strategy
Apple is one of the most creative and innovative brands so of course you'll expect them to have awesome advertising campaigns. And they don't disappoint....
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Say no.
Thu 23rd Jun, 2011|Ad Industry, Blog
(Say No illustration above appears on Page 152 of REWORK) Last month I picked up a NY Times best seller called REWORK.  I bought the...
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MTV thinks about life, not just dollars
Wed 22nd Jun, 2011|Ad Industry, Blog, Marketing Strategy
Despite their success, I have always had a problem with the popular Soca artists and leading radio stations whose audience is the youth market. Why?...
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Vice President of Starting
Sat 18th Jun, 2011|Ad Industry, Blog
My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself.  After a...
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I am all out
Fri 17th Jun, 2011|Ad Industry, Blog, Digital Marketing, Marketing Strategy
At the risk of appearing to be a fraud at my job (I hope the boss does not see this blog), I say that I...
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10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
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