Blog

Soca Monarch: Talent Contest or Elections?

Mon 7th Mar, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...

What should Ravi B do to get out of this mess?

Sat 26th Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should Ravi do? He's made a huge mistake and some people are smelling blood and want to feed him to the lions. This is...

Battle of the Exes part II: H.R. at the “O.K. Corral”

Mon 21st Feb, 2011Sat 8th Jun, 2013|Ad Industry, Blog

It was not high noon, yet the atmosphere was as heated as the day’s midpoint when the hour to congregate among the differing parties had...

Of Kilts and Skirts

Mon 14th Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended...

What am I buying?

Thu 3rd Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Are 'All Inclusive" Fetes priced high? Or are they great value? Well let's do some math. A glass of wine, Scotch or Premium Rum drink...

Is Machel Montano messing with his brand by going back into Soca Monarch?

Sat 29th Jan, 2011Sun 9th Jun, 2013|Blog, Marketing Strategy

Machel is going back into the Soca Monarch and the fans love it. And that's all that should matter right? Wrong! Machel has been...

UWI Fete does the Digital

Thu 27th Jan, 2011Sun 9th Jun, 2013|Blog, Digital Marketing

The Pepper-e Digital Team is really working hard to promote UWI Fete. Trinidad Express newspaper columnist Wayne Bowman details the upcoming Fete and its online...

SOCA NEEDS AN AD AGENCY

Wed 26th Jan, 2011Sun 9th Jun, 2013|Ad Industry, Blog

I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment....

Black Swan is no ugly duckling.

Tue 25th Jan, 2011Sun 21st Jun, 2020|Ad Industry

First off... Not gonna lie, kind of a disturbing movie but there was something about it that you couldn't help but want to see more. ...

Size and color matter…and so does being different.

Sat 22nd Jan, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true...

Don’t advertise. Get your service right first, please.

Fri 14th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising. And recently the pepper GM has...

Battle of the Exes

Wed 12th Jan, 2011Sun 9th Jun, 2013|Ad Industry, Blog

In the advertising world, it is common for there to be varying levels of tension between the Account Executives and the Graphic Arts Experts from...