Blog

$1 TT bill
Every Marketing Manager’s dream…
Sun 30th May, 2010|Blog, Marketing Strategy
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838...
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Brooklyn-Bar
Pavement pubbing in T&T
Sun 30th May, 2010|Blog, Marketing Strategy
Why are young professionals choosing to stand outside common rum shops across Trinidad to bond with their friends?  Check Brooklyn Bar on a Friday afternoon...
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What marketers can learn from Patrick Manning
Thu 27th May, 2010|Blog, Marketing Strategy
A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the...
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Is social media a fad? 5 Statistics say no.
Fri 14th May, 2010|Blog, Digital Marketing
Social Media has overtaken porn as the #1 activity on the Web Years to reach 50 Million users-- Radio - 38 years; TV - 13...
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Marketing lesson from an Optometrist
Mon 10th May, 2010|Blog, Marketing Strategy
I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it...
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Consistency is King
Mon 26th Apr, 2010|Blog, Marketing Strategy
Which brand, Pepsi or Coca-cola, do you think is at the top of the Best Global Brand list? That's right. For the 9th year in...
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Unlike advertising, Social Media can’t save a bad product or service.
Sat 24th Apr, 2010|Blog, Digital Marketing
I'm sharing this blog from Mitch Joel, author of Six Pixels of Separation. This is so true, unlike advertising, Social Media can't save a bad...
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artofmarketing
The Art of Marketing Presentation
Fri 16th Apr, 2010|Blog, Digital Marketing
[clear] View more presentations from Pepper Advertising & Experiential Marketing.
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Will Facebook decide our next Prime Minister?
Mon 12th Apr, 2010|Blog, Digital Marketing
Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in...
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Marketing Coconuts
Sun 11th Apr, 2010|Blog, Marketing Strategy
Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors....
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Banner Advertising 101
Fri 9th Apr, 2010|Blog, Traditional Advertising
A common practice in T&T is to produce banners to advertise events.  These are normally placed on a fence on the highway, in front of...
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How can we make the pan more marketable?
Wed 7th Apr, 2010|Blog, Marketing Strategy
Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast...
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