Blog

Tue 8th Dec, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

Here’s a good post from my new media guru Seth Godin. He’s basically saying don’t try to sell the customer “on the first date”, build...

Standing out on Times Square- American Eagle

Mon 7th Dec, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

It’s hard enough to stand out in the global market place. Can you imagine what it takes to stand out on Times Square. If you...

Add Sales. Add Profits. Add Ferrari

Thu 3rd Dec, 2009Sun 21st Jun, 2020|Ad Industry, Blog

All of us in advertising can start looking for a new career or we could do something else. We could change. The old media is...

Mario’s Facebook Video Contest

Thu 3rd Dec, 2009Sun 9th Jun, 2013|Blog, Digital Marketing

Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away...

Loblaws: Supermarket to Superwarehouse

Tue 24th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I'm walking through a Loblaws Supermarket in Toronto yesterday and started thinking; "This is not an efficient way to sell stuff". And this led me to...

How I use LinkedIn

Sat 14th Nov, 2009Sun 9th Jun, 2013|Blog, Digital Marketing

When I was first invited to join LinkedIn I felt unease in entering the online space. I didn’t see myself going back so wondered why...

Rituals brings Jamaican staple to Trinidad

Wed 11th Nov, 2009Tue 26th Aug, 2014|Blog, Marketing Strategy

It had to happen. Someone had to see the potential goldmine of bringing Jamaica’s version of Doubles to Trinidad. Just as many Trinis see Doubles...

Is T&T TV on its Deathbed?

Tue 10th Nov, 2009Wed 21st Jul, 2021|Ad Industry, Blog

When did local TV start to decline? Was it the coming of cable? Or was it when it started expanding its hours into daytime; so...

Doubles Website?

Mon 9th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

Should George’s X Doubles have a website? I can feel it. We are going to wake up one day soon and find everyone, even a...

What Minister Hunt could have done differently

Mon 9th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I have not been following the Flag at the National Stadium issue very closely; however, I know enough to know that from henceforth Minister Hunt...

Inspiration: Clever Logo Design Ideas

Mon 9th Nov, 2009Tue 26th Aug, 2014|Blog, Traditional Advertising

My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed...