Blog

Tue 13th Oct, 2009Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Until today, I have been very tight lipped as far as blogging is concerned. However, since we're talking about the "King of Pop" (and some...

A Competitive Local Television Station?

Mon 12th Oct, 2009Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV. And by TV...

Happy Belated Republic Day

Tue 6th Oct, 2009Sat 8th Jun, 2013|Blog, Traditional Advertising

OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I...

Sampling your product to death…

Mon 5th Oct, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

We’ve all seen it. The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples. I must say...

During a recession, spend more on advertising, not less

Thu 1st Oct, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

What makes a Good Agency

Wed 30th Sep, 2009Sat 8th Jun, 2013|Ad Industry, Blog

Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...

All Staff are Marketing Staff

Fri 25th Sep, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...

Digital is More Better?

Tue 22nd Sep, 2009Sat 8th Jun, 2013|Blog, Digital Marketing

The big, fast moving trend involves the latest technology boom. Print newspapers are slowly dying out, and are fastly being replaced by online publications (in...

How to be a Good Client – From an Agency’s POV

Fri 18th Sep, 2009Sat 8th Jun, 2013|Ad Industry, Blog

A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...

Consistency in Branding: You always know what you get

Fri 18th Sep, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...