Blog

Mon 26th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve...

Differentiation: Vanilla or Chocolate Macadamia?

Sun 25th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper "and just as...

Sonnet to Venky’s

Fri 23rd Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open...

Has Venky’s paid it forward…..

Fri 23rd Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double...

Viral Video Success: Volkswagen’s Fun Theory

Thu 22nd Oct, 2009Tue 26th Aug, 2014|Blog, Digital Marketing

In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start...

2 Branding Ideas not born from a Press Ad

Thu 22nd Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...

Go where your customers are…

Wed 21st Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about...

Give me a Harry Potter and a Barbecue Pit

Tue 20th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...

Ad Inspiration

Mon 19th Oct, 2009Sun 9th Jun, 2013|Blog, Traditional Advertising

I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came...

Sponsorship: Venky’s 20/20 vision

Sun 18th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League 20/20...

Experiential Marketing: What would we do differently if we charged admission?

Fri 16th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...