Traditional Advertising

How can we improve our crisis communications in T&T?
Mon 13th Jan, 2014|Blog, Traditional Advertising
Crisis Management, including communications is a speciality, and I do not pretend to be an expert.  But I believe there are a few fundamentals to...
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Top trends in print design for 2013
Thu 9th Jan, 2014|Ad Industry, Blog, Traditional Advertising
Print design was more vibrant than ever before in 2013.  It seemed that designers didn't hold back, but experimented more than ever in order to...
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Interruptions? Ain’t Nobody Got Time For That!
Thu 24th Oct, 2013|Blog, Marketing Strategy, Traditional Advertising
Over the past few weeks sleeping babies were woken up, young people were disturbed from studying and migraines were triggered as campaign trucks blasted loud...
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Tug at Heartstrings
Wed 25th Sep, 2013|Blog, Digital Marketing, Traditional Advertising
As someone who grew up in a world where ads were boring, I said to myself that I’d never work in advertising.  Well, ads are...
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Carifesta XI
Carifesta XI
Mon 19th Aug, 2013|Blog, Traditional Advertising
Ten years ago I represented Trinidad and Tobago at Carifesta in Suriname. Once again, this country is hosting the Caribbean cultural festival. I saw the...
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Elementary, my dear graphic artist
Wed 31st Jul, 2013|Blog, Traditional Advertising
I believe that every graphic artist's dream in this industry is to create designs that are very simple that communicates clearly and powerfully. I recently...
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lady-gaga-fame
Lady Gaga Fame
Thu 6th Jun, 2013|Blog, Traditional Advertising
Lady Gaga has definitely convinced me that I am from a previous era, one that finds it difficult to make sense of many "normal" things...
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Kobe vs Messi: scores well
Mon 10th Dec, 2012|Blog, Traditional Advertising
I am neither a basketball fan nor one of football, however, this mock rivalry between sporting giants Kobe Bryant and Lionel Messi in this ad...
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tazovsky
A novel take on the alcohol ad
Tue 2nd Oct, 2012|Ad Industry, Blog, Traditional Advertising
We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the  willing, sensual female. I quite enjoyed this Tazovsky...
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Be extraordinary. Digicel no longer bullies?
Sun 6th May, 2012|Blog, Marketing Strategy, Traditional Advertising
Digicel sure has learnt a few things since coming to T&T about 8 years or so ago.  Remember when they first came?  They were bullies. ...
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Radio Trinidad…can we learn from Radio Canada?
Sat 7th Apr, 2012|Blog, Traditional Advertising
Under the Canadian Commercial Radio Policy, 35 per cent of all music aired each week on all AM and FM stations must be Canadian. In...
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Sponsorhip is more than writing a cheque
Sat 4th Feb, 2012|Blog, Marketing Strategy, Traditional Advertising
One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...
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