Traditional Advertising

10 Things that worry me about the Ad Business in T&T
Mon 25th Oct, 2010|Ad Industry, Blog, Traditional Advertising
Not enough marketing mentors.  So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...
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Made in T&T. Never!
Thu 14th Oct, 2010|Ad Industry, Blog, Traditional Advertising
After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...
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Why we buy? Shattering marketers’ cherished beliefs
Mon 4th Oct, 2010|Blog, Marketing Strategy, Traditional Advertising
Someone I admire a lot  told me about this book.  So I went hunting for it online.  It basically shatters long held beliefs of marketers. ...
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Top 6 Republic Day Press Ads 2010
Thu 30th Sep, 2010|Blog, Traditional Advertising
Here is my first assignment as outlined by our highly qualified and equally as entertaining 'blog' editor-in-chief: EBAR Republic Day Republic Day: the second public...
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Fixed it before it gets nasty
Wed 1st Sep, 2010|Blog, Traditional Advertising
This is one heck of an ad for Geek Squad.  According to juggle.com, the Geek Squad is a subsidiary of the Best Buy Company and...
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Barry through the looking glass
Thu 26th Aug, 2010|Blog, Traditional Advertising
It is healthy to view things from a different angle. Sometimes new perspectives are discovered or what is already known is strengthen. In advertising, we...
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Sign Painters killed by the Mice Age
Fri 20th Aug, 2010|Blog, Traditional Advertising
A National Geographic article from 2001 lamented the loss art of sign painting: "Pete Toth used to be one of a dozen or so billboard...
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Degree - The stick that won't let you down.
Degree – The stick that won’t let you down.
Thu 8th Jul, 2010|Blog, Traditional Advertising
So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). ...
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What does your brand stand for?
Sat 19th Jun, 2010|Blog, Marketing Strategy, Traditional Advertising
Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...
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Banner Advertising 101
Fri 9th Apr, 2010|Blog, Traditional Advertising
A common practice in T&T is to produce banners to advertise events.  These are normally placed on a fence on the highway, in front of...
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5 steps to a Sold Out Event
Mon 1st Mar, 2010|Blog, Digital Marketing, Traditional Advertising
Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete.  The purpose of the fete is to...
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Inspiration: Clever Logo Design Ideas
Mon 9th Nov, 2009|Blog, Traditional Advertising
My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed...
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