Traditional Advertising

Less > more: 20 minimalist print ads that inspire.
Mon 24th Oct, 2011|Blog, Traditional Advertising
In today’s world, advertisements play a very important role for the success of a product or company.  They must deliver powerful messages which attract people’s...
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Jamaican culture. Trini culture.
Fri 8th Jul, 2011|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
While viewing the final of the Magnum King and Queen of Dancehall competition on Jamaican television last week, I saw an ad that startled me and...
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Reaping what we sow
Tue 14th Jun, 2011|Ad Industry, Blog, Traditional Advertising
Yesterday morning I got the news that the 25 year old son of a good friend was kidnapped and the home of another friend was...
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Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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Is Japs the new Royal Castle?
Mon 25th Apr, 2011|Ad Industry, Blog, Traditional Advertising
For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service.  I first heard about Japs from...
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Of Kilts and Skirts
Mon 14th Feb, 2011|Blog, Marketing Strategy, Traditional Advertising
I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended...
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Can T&T do without Carnival?
Tue 21st Dec, 2010|Blog, Traditional Advertising
Can T&T do without Carnival?  Some people might answer "hell yes".  They see it as providing the space for lewdness and drunkenness and a loss...
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Where will you spend next year’s budget?
Wed 15th Dec, 2010|Blog, Marketing Strategy, Traditional Advertising
What will deliver the goods for you in 2011 in terms of advertising ROI?  The options available are captured in the following marketing drivers: Advertising,...
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Bye local
Mon 13th Dec, 2010|Blog, Marketing Strategy, Traditional Advertising
During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit...
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Advertising Wear Out – Can your advertising help your Competitor?
Thu 9th Dec, 2010|Ad Industry, Blog, Traditional Advertising
Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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10 reasons why I wish pepper had done this Orkin ad
Sat 6th Nov, 2010|Blog, Traditional Advertising
Its single mindedness  (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy...
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