Digital Marketing

Weird might be the new normal.
Tue 18th Oct, 2011|Blog, Marketing Strategy
I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD".  Essentially, Seth puts forward the view that the bell curve is no longer shaped like...
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Red, White and WACK.
Fri 14th Oct, 2011|Blog, Marketing Strategy
Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local...
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Don’t ask for a kiss on your first date.
Mon 10th Oct, 2011|Blog, Marketing Strategy
  Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me...
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What’s your ad agency’s hot dog?
Fri 22nd Jul, 2011|Blog, Marketing Strategy
A hot dog stand could get along without mustard, onions, relish, bacon bits and maybe even ketchup.  It could not survive without hot dogs.  So...
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10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
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Ten things Marketing Managers should not have to worry about.
Fri 15th Apr, 2011|Ad Industry, Blog
Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...
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Social network
Sun 2nd Jan, 2011|Blog, Digital Marketing
Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...
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The Internet. The great leveller?
Fri 31st Dec, 2010|Blog, Digital Marketing
It used to be that publishing was an option only for the rich and connected.  Not any more.  Any wretch now has a soap box...
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Where will you spend next year’s budget?
Wed 15th Dec, 2010|Blog, Marketing Strategy, Traditional Advertising
What will deliver the goods for you in 2011 in terms of advertising ROI?  The options available are captured in the following marketing drivers: Advertising,...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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The New Business Pitch- AKA Powerpoint Hell
Thu 18th Nov, 2010|Ad Industry, Blog
I have sat on both sides of the table in an ad agency pitch.  One of them included a native Indian tribe as the Agency...
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The confessions of an adman
10 Common Ad Agency sins
Tue 26th Oct, 2010|Ad Industry, Blog
Having an Accountant run the shop.  Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...
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