social media marketing

Don’t ask for a kiss on your first date.
Mon 10th Oct, 2011|Blog, Marketing Strategy
  Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me...
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Vice President of Starting
Sat 18th Jun, 2011|Ad Industry, Blog
My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself.  After a...
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10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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Social media and the God given voice
Wed 5th Jan, 2011|Blog, Digital Marketing
It seems that on a daily basis I am being shown a positive side to the social media phenomenon. I must confess, my views are...
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Social Media Strategy
Mon 18th Oct, 2010|Blog, Digital Marketing
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Meet my digital mentor
Sun 12th Sep, 2010|Blog, Marketing Strategy
I've been very lucky throughout my career.  I've worked with and close to the best in marketing and business.  Richard Waddell (RIP) introduced me to...
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10 Reasons Why your Company Needs a VP of Conversations
Tue 17th Aug, 2010|Blog, Digital Marketing
Spin is not in.  PRO's need to be re-trained. People are talking.  Plenty.  So listen then join in. Traditional advertising (by itself) is not working....
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The CMOs Guide to the Social Media Landscape
The CMO’s Guide To The Social Media Landscape
Wed 4th Aug, 2010|Blog, Digital Marketing
Pepper-e is pleased to refer you to the CMO's guide to the Social Media Landscape. Now, you too, can draft a social media strategy with...
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companies_of_leaders
Companies of Leaders
Tue 29th Jun, 2010|Blog, Marketing Strategy
In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social...
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Everybody wants to go to heaven, but nobody wants to die.
Wed 23rd Jun, 2010|Blog, Digital Marketing
The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the...
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Is social media a fad? 5 Statistics say no.
Fri 14th May, 2010|Blog, Digital Marketing
Social Media has overtaken porn as the #1 activity on the Web Years to reach 50 Million users-- Radio - 38 years; TV - 13...
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