Yes. If you have the following:
- Enough scale for it to make sense
- If you allow your creative team to create and not be clones of the boss
- If you have enough variety to provide stimulation so you don’t end up with a one trick pony
- If your creative team can be faithful to your brand strategy and if you have a clearly enunciated brand strategy
- If you understand and rationalise the full, real cost of having your in-house team (including their supervision, overheads for 365 days in the year)
- If your in-house team is properly resourced (training/equipment/integrated team including copywriters, artists, proofers, production coordinators)
- If it gives you a competitive advantage
