Dennis Ramdeen

O Canada!
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Brands are built on trust.  And if there are squeaky clean country brands in the world, Canada would be one of them.  Or so I...
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Pepper T&T is eight years old. 8 Lessons learnt.
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It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...
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Taking the Shed out of the Breakfast Shed.
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The women down at the Breakfast Shed are dying.  Their business I should say, more accurately.  Their transition from port kitchen to banker's row diner...
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El Pecos getting it right!
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As a student of marketing I'm always on the lookout for brands that are getting it right.  Brands with a clear point of difference that...
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Advertising Agencies in T&T “eating a food” too.
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Mark Silveira in his book says:  "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...
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It’s now or never T&T.
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I took this photo at the Playboyz Panyard yesterday, the red t-shirt of the tenor player reflecting on the instrument.  I stood riveted as Supernovas...
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What T&T can learn from Fatima College.
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Everyone says they went to the best school in the world.  Except if they did not attend Fatima College, then I must break some news...
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When 2 Sharks fight…customers smile.
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For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach....
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client-agency-marriage
Client-Agency relationship…partner or hired help?
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When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my...
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Gold Cup
All that glitters is not Gold Cup
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Even if we won the Gold Cup I still believe we need to re-think our football strategy of building from the top. I'm hoping that...
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Doing Cartwheels in T&T
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My grandson Rocco announced excitedly yesterday (via Skype, complete with demonstrations) that he could do cartwheels. It got me thinking about how much we could...
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Rudder 6.0
Keeping the Calypso brand relevant
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Brands must be relevant. Relevance to the "target group" it wants to attract, fall in love with and marry is a mandatory requirement of the...
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