Dennis Ramdeen

Why do brands die?
Tue 3rd Apr, 2012|Blog, Marketing Strategy
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands.  And about why do brands die?  or...
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Pepper closing but staying in pepper business.
Sun 1st Apr, 2012|Blog, News, Off-Topic, Pepper
After close to 7 years on the Trinidad and Tobago marketing scene, pepper advertising is closing its doors and opening its kitchen.  Known for its...
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Cutting track for gouti to run…
Sat 17th Mar, 2012|Blog, Marketing Strategy
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Building a brand is a relay. Not an individual race.
Sun 4th Mar, 2012|Blog, Marketing Strategy
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds:  ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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T&T Carnival needs a makeover.
Sun 19th Feb, 2012|Blog, Off-Topic
T&T Carnival needs a master plan.  If this were a product marketed by a Company, there would be meetings going on about if the product...
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Brands need to be faithful.
Sat 18th Feb, 2012|Blog, Marketing Strategy
Faithful to their positioning, I mean.  I got a really classy invitation to the launch of 3zero at Pier One.  With the four people involved...
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Machel Montano
Machel’s share of voice is equal to his share of market. And some.
Thu 16th Feb, 2012|Blog, Marketing Strategy
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...
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How does one make a good thing better?
Improving a Rolex.
Sun 12th Feb, 2012|Blog, Marketing Strategy
The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...
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In the land of the blind…
Wed 8th Feb, 2012|Blog, Marketing Strategy
Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king".  I first...
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Sponsorhip is more than writing a cheque
Sat 4th Feb, 2012|Blog, Marketing Strategy, Traditional Advertising
One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...
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We are all Self-Employed.
Fri 3rd Feb, 2012|Blog, Off-Topic
We are all self-employed.  One in six of my Linked-in connections has changed jobs in the past year.  Once upon a time, people worked 35...
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Not the letter I would have written
Sat 28th Jan, 2012|Blog, Marketing Strategy
This letter reveals a few things.  Mrs Blackman is under extreme stress as one would expect. Mrs Blackman does not understand that this is her...
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