Dennis Ramdeen

Sun 18th Dec, 2011Fri 7th Jun, 2013|Blog, Marketing Strategy

I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...

Many roads to the mind. Why everyone is an advertising expert.

Thu 8th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...

Horse Racing looking for a Silver Bullet.

Thu 1st Dec, 2011Fri 7th Jun, 2013|Blog, Off-Topic

Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time. The waste I refer to...

Coming to a third screen near you.

Sun 20th Nov, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable...

New business pitches. How do you win?

Fri 18th Nov, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business...

Today’s Gospel and T&T Football.

Sun 13th Nov, 2011Sat 8th Jun, 2013|Blog, Off-Topic

Today's Gospel took me right back to Guyana and our demise 2 nights ago. The most common understanding of the parable in Matthew's Gospel 25:14-30...

Ian Alleyne and Christmas. Doh hot yuh head.

Wed 2nd Nov, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I can just see it. The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget...

Ham and Grog. Does a promotion have a shelf life?

Mon 31st Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last...

Weird might be the new normal.

Tue 18th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD". Essentially, Seth puts forward the view that the bell curve is no longer shaped like...

Fatima College as brand.

Sun 16th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again. Salt and Pepper allows Fatima Old Boys...