Dennis Ramdeen

Whose going to be the first to use the “N” word?
Mon 19th Dec, 2011|Blog, Off-Topic
Our best judgement says no, yet we say yes.  And why?  Because we need the money.  We like the perks that come with the job....
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Brand differentiation made fresh.
Sun 18th Dec, 2011|Blog, Marketing Strategy
I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes...
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10 things T&T ad agencies need to fix.
Wed 14th Dec, 2011|Ad Industry, Blog
People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
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Many roads to the mind. Why everyone is an advertising expert.
Thu 8th Dec, 2011|Ad Industry, Blog
When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...
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Horse Racing looking for a Silver Bullet.
Thu 1st Dec, 2011|Blog, Off-Topic
Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time.  The waste I refer to...
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Coming to a third screen near you.
Sun 20th Nov, 2011|Blog, Digital Marketing
Traditional marketers, including advertising agencies have largely been in denial about the new digital media.  It’s common to be in denial when one is comfortable...
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New business pitches. How do you win?
Fri 18th Nov, 2011|Ad Industry, Blog
Greg Verdino in a recent blog post had this to say about pitches.  "Anyone who has spent time at agencies knows that the new business...
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A T&T fan in a sea of golden Jaguars
Today’s Gospel and T&T Football.
Sun 13th Nov, 2011|Blog, Off-Topic
Today's Gospel took me right back to Guyana and our demise 2 nights ago.  The most common understanding of the parable in Matthew's Gospel 25:14-30...
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Ian Alleyne and Christmas. Doh hot yuh head.
Wed 2nd Nov, 2011|Blog, Marketing Strategy
I can just see it.  The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget...
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Ham and Grog. Does a promotion have a shelf life?
Mon 31st Oct, 2011|Blog, Marketing Strategy
Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last...
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Weird might be the new normal.
Tue 18th Oct, 2011|Blog, Marketing Strategy
I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD".  Essentially, Seth puts forward the view that the bell curve is no longer shaped like...
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Fatima College as brand.
Sun 16th Oct, 2011|Blog, Marketing Strategy
After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again.  Salt and Pepper allows Fatima Old Boys...
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