10 ways to gain more market share for your service brand

market-share
  1. Make sure you have a brand promise and that it’s relevant
  2. Tell your internal team the promise
  3. Make sure your products/services are true to the promise (eg. Rolex promise with Timex delivery)
  4. Align all customer touch points to deliver the promise better everyday (including people, facilities, technology, pricing, communications)
  5. Recruit people who are happy to deliver the promise
  6. Regularly measure how you are doing in terms of promise delivery (customer feedback and mystery shoppers)
  7. Reward and recognise team members who deliver the promise
  8. Train those who don’t and suggest to those who really can’t that they find another field (yes fire them)
  9. Now you’re ready to advertise (advertising, pr, d-mail, sponsorships and events, digital)
  10. Be fair and honest with your teams, your customers and your community
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