One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double...
Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...
The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...
Talented practician of "psychology, misdirection, ambiguity, deception and suggestion," Derren Brown, uses the power of subliminal messaging on two unsuspecting ad agency designers. (more…)