Blog

Sonnet to Venky’s
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We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open...
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Has Venky’s paid it forward…..
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One cardinal rule in marketing is that you must get distribution before you start advertising.  Why tell people about a product that they cannot find.  That is a double...
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Viral Video Success: Volkswagen’s Fun Theory
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In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start...
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2 Branding Ideas not born from a Press Ad
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Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...
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Go where your customers are…
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I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about...
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Life = Risk: A Motivational Montage
This video takes a look at some failures, losers and dimwits, we all know who they are. Among the list: Lucille Ball, The Beatles, Michael...
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Give me a Harry Potter and a Barbecue Pit
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I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...
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pedigree
Ad Inspiration
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I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came...
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Sponsorship: Venky’s 20/20 vision
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They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League  20/20...
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Experiential Marketing: What would we do differently if we charged admission?
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The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...
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Subliminal Messages in Everyday Life
Talented practician of "psychology, misdirection, ambiguity, deception and suggestion," Derren Brown, uses the power of subliminal messaging on two unsuspecting ad agency designers. (more…)
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Life without press, radio and TV?
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What if we woke up one morning to find that traditional media was no longer available?  What would brand managers do?  Well for starters they...
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