Blog

Subliminal Messages in Everyday Life
Thu 15th Oct, 2009
Talented practician of "psychology, misdirection, ambiguity, deception and suggestion," Derren Brown, uses the power of subliminal messaging on two unsuspecting ad agency designers. (more…)
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Life without press, radio and TV?
Thu 15th Oct, 2009|Blog, Marketing Strategy
What if we woke up one morning to find that traditional media was no longer available?  What would brand managers do?  Well for starters they...
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Brand Management: Does the menu matter?
Wed 14th Oct, 2009|Blog, Marketing Strategy
The thing about menu cards in Trinidad… Went to lunch today at Aura on the Boulevard.  Lovely greeting at entrance.  Kind of empty, but it’s...
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Simon Pegg succumbs to the power of suggestion
Tue 13th Oct, 2009
Derren Brown, a talented practician of "psychology, misdirection, ambiguity, deception and suggestion" replaces the birthday wishlist in the head of actor, producer and stand-up comedian...
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A Competitive Local Television Station?
Mon 12th Oct, 2009|Ad Industry, Blog, Traditional Advertising
This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV.  And by TV...
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Happy Belated Republic Day
Tue 6th Oct, 2009|Blog, Traditional Advertising
OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I...
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Sampling your product to death…
Mon 5th Oct, 2009|Blog, Marketing Strategy
We’ve all seen it.  The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples.  I must say...
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During a recession, spend more on advertising, not less
Thu 1st Oct, 2009|Blog, Marketing Strategy
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What makes a Good Agency
Wed 30th Sep, 2009|Ad Industry, Blog
Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
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All Staff are Marketing Staff
Fri 25th Sep, 2009|Blog, Marketing Strategy
In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...
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Digital is More Better?
Tue 22nd Sep, 2009|Blog, Digital Marketing
The big, fast moving trend involves the latest technology boom. Print newspapers are slowly dying out, and are fastly being replaced by online publications (in...
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