Blog

Brand Management: Does the menu matter?
Wed 14th Oct, 2009|Blog, Marketing Strategy
The thing about menu cards in Trinidad… Went to lunch today at Aura on the Boulevard.  Lovely greeting at entrance.  Kind of empty, but it’s...
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Simon Pegg succumbs to the power of suggestion
Tue 13th Oct, 2009
Derren Brown, a talented practician of "psychology, misdirection, ambiguity, deception and suggestion" replaces the birthday wishlist in the head of actor, producer and stand-up comedian...
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A Competitive Local Television Station?
Mon 12th Oct, 2009|Ad Industry, Blog, Traditional Advertising
This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV.  And by TV...
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Happy Belated Republic Day
Tue 6th Oct, 2009|Blog, Traditional Advertising
OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I...
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sample-from-bacardi-girl
Sampling your product to death…
Mon 5th Oct, 2009|Blog, Marketing Strategy
We’ve all seen it.  The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples.  I must say...
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During a recession, spend more on advertising, not less
Thu 1st Oct, 2009|Blog, Marketing Strategy
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What makes a Good Agency
Wed 30th Sep, 2009|Ad Industry, Blog
Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
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All Staff are Marketing Staff
Fri 25th Sep, 2009|Blog, Marketing Strategy
In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...
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pizza_hut_facebook_app
Digital is More Better?
Tue 22nd Sep, 2009|Blog, Digital Marketing
The big, fast moving trend involves the latest technology boom. Print newspapers are slowly dying out, and are fastly being replaced by online publications (in...
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How to be a Good Client – From an Agency’s POV
Fri 18th Sep, 2009|Ad Industry, Blog
A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...
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barber-pole
Consistency in Branding: You always know what you get
Fri 18th Sep, 2009|Blog, Marketing Strategy
I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...
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