Ok so we must start be defining art which good ol’ Google tells me is “the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.” There can be no denying that there is much beauty and emotional power to be seen in the minimalist art that Carnival has become. So bikinis, beads and feathers is art. And the people who play bikini and g-string mas enjoy being the canvas that very little is put on. They play their role well.
But what of the T&T Carnival brand and the people who organise T&T Carnival? What is the T&T Carnival strategy? How do we plan to differentiate ours from the others across the globe? Is “the world’s biggest street party” sufficiently different, ownable and credible? Private enterprise is defining Carnival as they see the market wanting it and in many instances both buyer and seller are very happy.
But who’s taking care of the T&T Carnival brand? Is our naked strategy sustainable?
