Ad Industry

Wed 12th Jan, 2011Sun 9th Jun, 2013|Ad Industry, Blog

In the advertising world, it is common for there to be varying levels of tension between the Account Executives and the Graphic Arts Experts from...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

Tue 28th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...

Make sure your brand works before advertising it

Sat 11th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Why the rush to advertise? Because the Board wants to see that we are doing something. Because I want the stock market to see that...

Advertising Wear Out – Can your advertising help your Competitor?

Thu 9th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent...

The New Business Pitch- AKA Powerpoint Hell

Thu 18th Nov, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency...

Criteria for the ‘Top 20 TT Brands’

Tue 26th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Faithful readers, Pepper Advertising needs your help. We're embarking on an ambitious project - something that (to our knowledge) has never before been attempted in...

10 Common Ad Agency sins

Tue 26th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...

10 Things that worry me about the Ad Business in T&T

Mon 25th Oct, 2010Sun 9th Jun, 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...

Made in T&T. Never!

Thu 14th Oct, 2010Tue 26th Aug, 2014|Ad Industry, Blog, Traditional Advertising

After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...

10 Tips for getting more from your Advertising Account Executive

Wed 8th Sep, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or...