Ad Industry

Pepsi set to take on Coca Cola in Trinidad… finally
Mon 2nd Aug, 2010|Ad Industry, Blog
Pepsi is finally going to show up on the Trinidad stage.  Why?  Because the Blue Waters folks just bought into Pepsi.  And if they can...
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10 things
10 Things You Need to be a Great FMCG Marketing Manager
Mon 2nd Aug, 2010|Ad Industry, Blog
Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and...
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Super Barry
Super Barry
Fri 30th Jul, 2010|Ad Industry, Blog
I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...
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Decision-Making
5 Ways to produce Poor Advertising and 6 ways to avoid it
Wed 23rd Jun, 2010|Ad Industry, Blog
Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...
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Googling our advertising to oblivion
Sat 3rd Apr, 2010|Ad Industry, Blog
For some of us, Google can be the enemy of creative thinking.  Or at least original, from the depths of your soul thinking.  It’s so...
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The Kit Kat Bench
Sun 14th Mar, 2010|Ad Industry, Blog
Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat...
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Ad agencies are in trouble
Thu 4th Mar, 2010|Ad Industry, Blog
Some of it is externally driven, like the new media movement.  Much of it is self inflicted.  For example, in T&T the AATT prescribes that...
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Add Sales. Add Profits. Add Ferrari
Thu 3rd Dec, 2009|Ad Industry, Blog
All of us in advertising can start looking for a new career or we could do something else.  We could change.  The old media is...
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Is T&T TV on its Deathbed?
Tue 10th Nov, 2009|Ad Industry, Blog
When did local TV start to decline? Was it the coming of cable? Or was it when it started expanding its hours into daytime; so...
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The Future of Advertising
Thu 29th Oct, 2009|Ad Industry, Blog, Marketing Strategy
People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.
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Are you untouchable?
Mon 26th Oct, 2009|Ad Industry, Blog
I’ve been reading an article in the New York Times titled “The Untouchables”  which basically talks about how you must stay ahead of the curve...
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2 Branding Ideas not born from a Press Ad
Thu 22nd Oct, 2009|Ad Industry, Blog, Marketing Strategy
Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...
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