Ad Industry

Mon 16th Aug, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Whenever I “bounce up” friends I have not seen for a considerable time, I have the same conversation. Friend: “What you doing now?” Me: “I’m...

Pepsi set to take on Coca Cola in Trinidad… finally

Mon 2nd Aug, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Pepsi is finally going to show up on the Trinidad stage. Why? Because the Blue Waters folks just bought into Pepsi. And if they can...

10 Things You Need to be a Great FMCG Marketing Manager

Mon 2nd Aug, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and...

Super Barry

Fri 30th Jul, 2010Sun 9th Jun, 2013|Ad Industry, Blog

I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably...

5 Ways to produce Poor Advertising and 6 ways to avoid it

Wed 23rd Jun, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...

Googling our advertising to oblivion

Sat 3rd Apr, 2010Sun 9th Jun, 2013|Ad Industry, Blog

For some of us, Google can be the enemy of creative thinking. Or at least original, from the depths of your soul thinking. It’s so...

The Kit Kat Bench

Sun 14th Mar, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat...