Ad Industry

T&T ad agency Pepper announces 4 day work week.

Mon 1st Apr, 2013Tue 26th Aug, 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be...

Trinidad and Tobago advertising agencies. Death by Shutterstock.

Fri 29th Mar, 2013Fri 7th Jun, 2013|Ad Industry, Blog

We regret the announce the death of the Advertising Agency in T&T (as we know it). Died in the first quarter of the 21st...

6 lessons in my 6 years @ Pepper

Tue 12th Mar, 2013Wed 25th Sep, 2013|Ad Industry, Blog

Today makes it 6 years since I joined Pepper! It has been a unique learning experience for me and just wanted to share 6 things...

Jimmy Aboud online: a nice surprise

Thu 22nd Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Digital Marketing, Marketing Strategy

What gets me upset with many people from my beloved island is that they like to bad talk everything there is to bad talk about...

Winning radio ads

Mon 12th Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Writing for radio is my strong point. I love this medium as it costs a fraction to produce in comparison to television so there is...

Overcoming Writer’s Block

Thu 18th Oct, 2012Sun 21st Jun, 2020|Ad Industry, Blog

Achilles had his heel. Sailors had scurvy. Writers had - and may always have...writer's block. For persons charged with generating creative words on a daily...

A novel take on the alcohol ad

Tue 2nd Oct, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Traditional Advertising

We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the willing, sensual female. I quite enjoyed this Tazovsky...

Nike+ gets a high score.

Wed 18th Jul, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an...

Is last minute in T&T DNA?

Sat 30th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I have figured out a competitive advantage for our small Agency. For pepper advertising to win, we must adopt a first minute attitude. You see...

T&T marketing raised on a diet of tactics.

Wed 27th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear...

Can a T&T ad agency win without pitching?

Tue 26th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as...