Ad Industry

20 Photoshop tutorials that will turn you into a guru.

Thu 7th Jul, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Many people can use Photoshop, but only a select few can call themselves gurus. If you take some time to learn all the methods in...

Jamaican bank ad in the stars

Thu 7th Jul, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Those who read my blogs should be aware that recently I began viewing on a regular basis Television Jamaica. I saw an ad for a bank there named...

Looking under an ad agency’s bonnet.

Sun 3rd Jul, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Advertising Agencies are really poor at advertising, what we do. I'm not talking about the yellow pages ad that boasts of being able to do...

2 ads I wish were my ideas

Fri 1st Jul, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Occasionally I would see an ad and say to myself, "I like that. Why didn't I think of something like that?" Here are two that...

The Wise Leader

Wed 29th Jun, 2011Sun 21st Jun, 2020|Ad Industry, Blog

Getting to the soul of service This weekend a friend sent me a link to a Harvard Business Review video by Ikujiro Nonaka and Hirotaka...

Apple’s Evolution in Advertising

Sat 25th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Apple is one of the most creative and innovative brands so of course you'll expect them to have awesome advertising campaigns. And they don't disappoint....

Say no.

Thu 23rd Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog

(Say No illustration above appears on Page 152 of REWORK) Last month I picked up a NY Times best seller called REWORK. I bought the...

MTV thinks about life, not just dollars

Wed 22nd Jun, 2011Tue 26th Aug, 2014|Ad Industry, Blog, Marketing Strategy

Despite their success, I have always had a problem with the popular Soca artists and leading radio stations whose audience is the youth market. Why?...

Vice President of Starting

Sat 18th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog

My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself. After a...

I am all out

Fri 17th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Digital Marketing, Marketing Strategy

At the risk of appearing to be a fraud at my job (I hope the boss does not see this blog), I say that I...

10 ways you know your ads are working

Fri 17th Jun, 2011Sat 8th Jun, 2013|Ad Industry, Blog

You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...