Ad Industry

Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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Do you remember?
Thu 12th May, 2011|Ad Industry, Blog
I am curious to know which television ads people remember from their childhood. I am amazed at the stuff that have been etched in my...
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Is Japs the new Royal Castle?
Mon 25th Apr, 2011|Ad Industry, Blog, Traditional Advertising
For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service.  I first heard about Japs from...
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Permission to Fail.
Sun 17th Apr, 2011|Ad Industry, Blog
I once had a client who announced at a staff rally that the Company's staff had permission to fail.  In fact, I heard him say...
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Ten things Marketing Managers should not have to worry about.
Fri 15th Apr, 2011|Ad Industry, Blog
Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...
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Can local advertisers do the Body Wine like a Trini?
Fri 8th Apr, 2011|Ad Industry, Blog
I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I...
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KLM Personal Space
Wed 23rd Mar, 2011|Ad Industry, Blog, Marketing Strategy
http://www.youtube.com/watch?v=ecDH5uqsKLA A very nice ad on KLM Airline's Business Class: KLM Personal Space Experiment
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Soca Monarch: Talent Contest or Elections?
Mon 7th Mar, 2011|Ad Industry, Blog, Marketing Strategy
Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...
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Battle of the Exes part II: H.R. at the “O.K. Corral”
Mon 21st Feb, 2011|Ad Industry, Blog
It was not high noon, yet the atmosphere was as heated as the day’s midpoint when the hour to congregate  among the differing parties had...
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SOCA NEEDS AN AD AGENCY
Wed 26th Jan, 2011|Ad Industry, Blog
I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment....
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Black Swan is no ugly duckling.
Tue 25th Jan, 2011|Ad Industry
First off... Not gonna lie, kind of a disturbing movie but there was something about it that you couldn't help but want to see more. ...
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Size and color matter…and so does being different.
Sat 22nd Jan, 2011|Ad Industry, Blog
I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true...
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