Marketing Strategy

AI in Action at the UWI Garden Party
Mon 5th Aug, 2024|Blog, Digital Marketing, Events, Marketing Strategy
AI provided a solid foundation that we could personalise and refine. This process saved us countless hours and sparked creativity, ensuring we always had fresh...
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Maximising Your Marketing with PepperConnect: A Closer Look at Our Suite of Services
Tue 23rd Jul, 2024|Blog, Digital Marketing, Marketing Strategy
Hey there, savvy marketers and business owners! Last month we introduced PepperConnect – our latest, greatest, and most exciting digital marketing suite designed to supercharge...
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one guy.
Tue 25th Apr, 2023|Blog, Marketing Strategy
In a meeting during my KFC days, one of my colleagues suggested that KFC was an essential service. Like the Fire Station, Police, Nurses, and...
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Keep your Brand Engine running
Mon 26th Sep, 2022|Ad Industry, Blog, Marketing Strategy
According to a Family Handyman online article; a motor engine can seize due to running on low or no oil, overheating, or succumbing to a...
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Miss Khanai’s – A dosti to your heart
Wed 12th May, 2021|Marketing Strategy
Miss Kanhai didn’t work at Coca Cola or KFC or Heineken or McCann’s like I did. But boy was she a sharper cookie than me.
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Retail 101 – Think Value, not only Price
Fri 26th Mar, 2021|Marketing Strategy
Price is not the only lever you have. Consider value. Value = Benefits ÷ Price.
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We’re about to find out who actually believes in the value of their brand
Wed 15th Apr, 2020|Blog, Marketing Strategy
For the past decade, it’s been a common concept – this idea that your brand has value.
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The market’s going to get better. Here’s how to make sure your brand will, too.
Fri 3rd Apr, 2020|Blog, Marketing Strategy
When times are tough, perhaps the easiest budget to cut may appear to be our spend on brand and community.
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4 Questions To Ask Yourself About Your Product Packaging
Mon 27th Aug, 2018|Ad Industry, Blog, Marketing Strategy, Pepper
A product packaging that works for you can be one of the most lucrative marketing investments you make. So how do you make sure your...
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FInger snapping
How The Best Digital Businesses Make It Look Easy
Mon 25th Jun, 2018|Blog, Digital Marketing, Marketing Strategy
In today's blog post, our partner Conner from Junction, Vancouver examines aspects of organisations that can determine their success when it comes to digital marketing....
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Advertising: Does it Work?
Tue 29th May, 2018|Ad Industry, Blog, Marketing Strategy
Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when...
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Are Agency Awards events a waste of time?
Thu 5th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising
Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...
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